Milka celebrates LALIGA with a tender tribute
This heartwarming new campaign from Milka, official sponsor of LALIGA brings the confectionary brand's core value of tenderness to the world of football by championing the fundamental role of grandparents.
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Created by Ogilvy Madrid, this initiative titled The Tenderest Tribute depicts grandparents as the "unsung heroes" who drive their grandchildren's passions and dreams.
The campaign beautifully illustrates this bond through the story of FC Barcelona player Fermín López and his grandmother Loli, who star as protagonists.
It highlights the unconditional support, patience, and love that grandparents offer, fostering ambition and providing emotional security for young athletes to pursue their destinies. Loli's pride in López's journey shows that behind every great achievement lies a powerful family history.
Credits
View on- Agency Ogilvy/Madrid
- Production Company The Production Club/Spain
- Director Martina Hache
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Credits
View on- Agency Ogilvy/Madrid
- Production Company The Production Club/Spain
- Director Martina Hache
- Production Agency Hogarth Worldwide/Madrid
- Executive Producer Jorge Llama
- Executive Producer Elisabeth Almeda
- Post Production/Color/VFX/Music Licensing Hogarth Worldwide/Madrid
- Head of Post Production Hogarth Worldwide/Madrid
- Colorist Hogarth Worldwide/Madrid
- Sound Iberian Media
- Music Artlist
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Miguel Provencio
- Creative Director Victor Vazquez
- Copywriter Carmen Bello Ortega
- Copywriter Irene Munoz
- Art Director Javier Garcia Paz
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Cristina Traver
- Producer Claudia Baurrier
- DP Sara Gallego
- Editor Pablo Marchetto
- Editor Pau Luzon Herrera
- VFX David Sanchez / VFX
- VFX Paula Chamorro
- VFX Arnau Alsina
- Sound Designer Urko Larranaga
- Talent Fermin Lopez
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Credits
powered by- Agency Ogilvy/Madrid
- Production Company The Production Club/Spain
- Director Martina Hache
- Production Agency Hogarth Worldwide/Madrid
- Executive Producer Jorge Llama
- Executive Producer Elisabeth Almeda
- Post Production/Color/VFX/Music Licensing Hogarth Worldwide/Madrid
- Head of Post Production Hogarth Worldwide/Madrid
- Colorist Hogarth Worldwide/Madrid
- Sound Iberian Media
- Music Artlist
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Miguel Provencio
- Creative Director Victor Vazquez
- Copywriter Carmen Bello Ortega
- Copywriter Irene Munoz
- Art Director Javier Garcia Paz
- Head of Production (HP) Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Cristina Traver
- Producer Claudia Baurrier
- DP Sara Gallego
- Editor Pablo Marchetto
- Editor Pau Luzon Herrera
- VFX David Sanchez / VFX
- VFX Paula Chamorro
- VFX Arnau Alsina
- Sound Designer Urko Larranaga
- Talent Fermin Lopez
