Renault and Publicis Conseil unveil The Odyssey

Vehicle brand Renault has unveiled this cinematic campaign, created by Publicis Conseil and directed by Turbo at Quad Productions, showcasing the Renault Scenic on an odyssey where every landscape is made of books.

The film reminds us of the importance of the journey beyond the destination alone. Discovery gives us stories. The road reveals places, cultures, and memories that give meaning to every trip, like an open-air library, where every road leads to something to discover, to tell, or to write. 

By crossing a universe made of books and memories, The Odyssey shows that Scenic offers the opportunity to write unique family stories, thanks to its range of up to 625 km WLTP. Renault Scenic invites viewers to hit the road and turn every journey into a new chapter.

The campaign is musically supported by the highly poetic classic by The Korgis, Everybody's Got To Learn Sometime, covered by American folk-rock artist Beck, whose delicate interpretation accompanies this ode to travel and daydreaming.