BUTTER's special cover for NFL's Inspire Change

The NFL's Inspire Change platform has unveiled this uplifting spot, titled You Are Special, celebrating the power of feeling seen, valued, and supported.

Inspired by the timeless warmth of Mr. Rogers and created by 72andSunny, with the cover created by BUTTER Music and Sound, the spot features Michael Strahan, Cam Heyward, and Christian McCaffrey alongside children from Harlem Children’s Zone, the Boys & Girls Clubs of America, and SMASH, singing along to the iconic song You Are Special. All three organisations are Inspire Change grant partners supported by the NFL.

“You Are Special is a powerful expression of what Inspire Change embodies – it’s a reminder to every young person that they matter,” said Sarah Bishop, Vice President of Global Brand and Consumer Marketing for the NFL. “By leveraging the influence of our players to spotlight our incredible Inspire Change partner organisations – and the barriers those partners work tirelessly to break down – this creative builds toward a Super Bowl moment that celebrates community and opportunity for all.”