McDonald's goes for gold
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Credits
View on- Agency TBWA Hunt Lascaris/Johannesburg
- Production Company Darling Films/Johannesburg
- Director Slim
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Credits
View on- Agency TBWA Hunt Lascaris/Johannesburg
- Production Company Darling Films/Johannesburg
- Director Slim
- Editing Mushroom Media
- Color Blacksmith Collective
- Sound Sterling Sound South Africa
- Music/Sound Tiger Fight
- Managing Director Karabo Denalane
- Chief Creative Officer Carl Willoughby
- Executive Creative Director Shane Forbes
- Creative Director Brendan Jack
- Creative Director/Art Director Greig Watt
- Copywriter Brendan Jack
- Producer Sandra Gomes
- Executive Producer Melina McDonald
- Executive Producer Lorraine Smit
- Producer Anastasia Tsobanopulos
- Production Manager Robyn Palmer
- Production Designer/Art Director Wendy Fredriksson
- DP Jason Prins
- Editor Warwick Allan
- Colorist Terry Simpson
- Sound Designer Lorens Persson
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Credits
powered by- Agency TBWA Hunt Lascaris/Johannesburg
- Production Company Darling Films/Johannesburg
- Director Slim
- Editing Mushroom Media
- Color Blacksmith Collective
- Sound Sterling Sound South Africa
- Music/Sound Tiger Fight
- Managing Director Karabo Denalane
- Chief Creative Officer Carl Willoughby
- Executive Creative Director Shane Forbes
- Creative Director Brendan Jack
- Creative Director/Art Director Greig Watt
- Copywriter Brendan Jack
- Producer Sandra Gomes
- Executive Producer Melina McDonald
- Executive Producer Lorraine Smit
- Producer Anastasia Tsobanopulos
- Production Manager Robyn Palmer
- Production Designer/Art Director Wendy Fredriksson
- DP Jason Prins
- Editor Warwick Allan
- Colorist Terry Simpson
- Sound Designer Lorens Persson
Fast food giant McDonalds puts its iconic logo as the heart of this uplifting campaign celebrating three decades of the fast food giant in South Africa, created by TBWA Hunt Lascaris JHB and directed by Darling Films' Slim.
Shot in Cape Town across an ambitious two-day schedule, the film sees South Africans floating away from mundane, everyday situations into the comforting glow of its timeless Golden Arches.
Impressively, it was created mostly in-camera, blending relatable local insight with practical lighting, wirework and rigging. A classic Hollywood jazz-inspired score adds nostalgic charm, enhancing the magical, feel-good tone of the piece.
