McDonald's France delivers DJ Snake
McDonald's delivers DJ Snake in the middle of a show in a film created by DDB Paris.
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Anyone who has ever been to a DJ Snake concert knows: his shows are extraordinary experiences.
The ultimate proof: videos of his famous Wall of Death go round the world every time, and this moment has become his signature live performance. How does it work? At one point during the show, DJ Snake opens the pit in two and suspends the room, sometimes filled with tens of thousands of fans, until a signal tells the audience to reassemble. And then the impact is spectacular.
This was the starting point for the DDB Paris team: what if this pit split in two created a passageway for DJ Snake to get his McDonald's menu delivered right in the middle of the show?
Credits
powered by
- Agency DDB/Paris
- Production Company Iconoclast France
- Director Clement Durou
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Credits
powered by
- Agency DDB/Paris
- Production Company Iconoclast France
- Director Clement Durou
- Producer Jean Duhamel
- Post Production Poster Company/Paris (In-House at Iconoclast France)
- 3D Animation/VFX Mathematic
- VFX Supervisor Clement Germain
- Music Warner Music/France
- Sound Studio Studio 5 (In-House at DDB/Paris)
- Chief Creative Officer Alexander Kalchev
- Creative Director Melanie Pennec
- Talent/Sound DJ Snake
- Creative Director Marion Thiery
- Copywriter Vincent Vigneron
- Production Director Nicolas Avram
- Editor Simon Colin
- Art Director Tom Desmettre
- Production Director Fabien Donnay
- Colorist Thomas Canu
- HP Corinne Persch
- Producer Gaelle De Pompignan
- Post Production Julien Daniel
- Sound Clement Reynaud
- Sound Cedric Boit
- Sound Marine Cremer
Credits
powered by
- Agency DDB/Paris
- Production Company Iconoclast France
- Director Clement Durou
- Producer Jean Duhamel
- Post Production Poster Company/Paris (In-House at Iconoclast France)
- 3D Animation/VFX Mathematic
- VFX Supervisor Clement Germain
- Music Warner Music/France
- Sound Studio Studio 5 (In-House at DDB/Paris)
- Chief Creative Officer Alexander Kalchev
- Creative Director Melanie Pennec
- Talent/Sound DJ Snake
- Creative Director Marion Thiery
- Copywriter Vincent Vigneron
- Production Director Nicolas Avram
- Editor Simon Colin
- Art Director Tom Desmettre
- Production Director Fabien Donnay
- Colorist Thomas Canu
- HP Corinne Persch
- Producer Gaelle De Pompignan
- Post Production Julien Daniel
- Sound Clement Reynaud
- Sound Cedric Boit
- Sound Marine Cremer
The film by WAFLA at Iconoclast follows the journey of a young delivery boy, from picking up the order to his epic cruise through the pit... to DJ Snake himself. Will he manage to get out of the room in time, before the audience closes in?
This film becomes the first visual asset to carry DJ Snake's new track West Side Story, created as part of his collaboration with McDonald's.
It will be launched and broadcast on all channels and platforms. It will be accompanied by a social media roll-out featuring the characters from the film in an integrated storytelling campaign broadcast on the artist's and the brand's networks.
This unique campaign is the fruit of a collaboration orchestrated by teams from McDonald's France, DDB, TMS, A&R Studios, Universal Music France, Starcom and DJ Snake's creative and marketing teams.
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