​Function Health debuts poetic Long Live campaign

Function Health, the first personalised health platform to offer access to 160+ advanced lab tests, has launched its first live-action brand campaign, Long live. 

Directed by Savannah O’Leary of SLMBR PRTY, the film series celebrates life’s meaningful moments, amplifying Function Health’s mission to empower individuals to live 100 healthy years. The breakthrough brand campaign is a cinematic ode to the everyday moments that make life worth staying healthy for.

Long live is an ethos, a rallying cry, and a call to action that Function Health shares with its consumers. As the foundation of Function Health’s first brand campaign, Long live is as much of a creative device as a campaign line. Function Health believes that the universal stories and elements within the brand films will encourage viewers to find a personal connection with their health journeys. A social first campaign, Long live, will come alive through paid and organic assets on YouTube, Instagram, Facebook, TikTok, Pinterest, Reddit, and LinkedIn. It will also live on connected TV like YouTubeTV, Netflix, Discovery, Max, Hulu, Disney, ESPN, Peacock, and Paramount, as well as mom-targeted podcasts.

The first Long live campaign is Long live Moms, launching for Mother’s Day. Long live Moms is a tender tribute to motherhood’s lasting impact, a reminder that self-care is the greatest act of love. Part film, part children’s book, it encourages mothers to prioritise their long-term health. 

The campaign culminates in a sweeping anthem film, portraying rest, play, and vitality as a reflection of Function Health’s vision of empowering healthy lives. Each film highlights health, proactive care, and the people impacted by Function Health. Poetic narration and naturalistic, multigenerational characters capture the beauty of daily life, inspiring viewers to take ownership of their health.

Director Savannah O’Leary captures this emotional arc with a deeply human lens. Her use of handheld camerawork and naturalistic storytelling brings a cohesive emotional throughline to each vignette, infusing these filmic portraits with warmth, energy, and strikingly memorable imagery.

“Working with Function Health has been a uniquely collaborative experience,” remarks the SLMBR PRTY director. “From the start, there was a clear mutual trust that allowed us to build something thoughtful together.”

Executive Creative Director of Function Health, Tova Morgan, adds, “Everything about this campaign was intentional and strategic, designed to meet people where they are and to make people feel seen and that it’s time to live fully.”