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McVities – There Is Only One

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Your fingerprint. The Highlander. Chesney Hawks. There are only a handful of things that you could describe as being one-of-a-kind.

Taking this truism and giving it a cheeky twist is TBWA\London and Pulse Films' Sam Pilling, whose latest spot for McVitie’s gives a sideways look at not-so-unique uniqueness; from a less-than-Sonic hedgehog to a ropey King amongst kings.

Backed by a banging soundtrack from British rapping superstar and Brit Award winner Little Simz, and with a joyous cameo from newsroom GOAT Sir Trevor McDonald towards the end, There Is Only One is likely to generate a few unprecedented laughs each ad break.

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