Optus’s nonna shoots for success
A bold Italian grandma coaches her grandson’s basketball team in a fun campaign by Droga5 for the Australian telecommunications company.
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Credits
View on- Agency Droga5/Sydney
- Production Company 3&7
- Director Steve Ayson
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Credits
View on- Agency Droga5/Sydney
- Production Company 3&7
- Director Steve Ayson
- Editing ARC EDIT
- Audio Post Sonar Music
- Music Trailer Media
- Chief Creative Officer Barbara Humphries
- Chief Creative Officer Damon Stapleton
- Creative Director Thomas Gledhill
- Creative Director Lennie Galloway
- Copywriter Ewan Harvey
- Head of Production (HP) Penny Brown
- Senior Producer Elliot Liebermann
- Executive Producer Allison Lockwood
- DP Germain McMicking
- Editor Phoebe Taylor
- Colorist Edel Rafferty
- Sound Designer Timothy Bridge
- Music Supervisor Anton Trailer
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Droga5/Sydney
- Production Company 3&7
- Director Steve Ayson
- Editing ARC EDIT
- Audio Post Sonar Music
- Music Trailer Media
- Chief Creative Officer Barbara Humphries
- Chief Creative Officer Damon Stapleton
- Creative Director Thomas Gledhill
- Creative Director Lennie Galloway
- Copywriter Ewan Harvey
- Head of Production (HP) Penny Brown
- Senior Producer Elliot Liebermann
- Executive Producer Allison Lockwood
- DP Germain McMicking
- Editor Phoebe Taylor
- Colorist Edel Rafferty
- Sound Designer Timothy Bridge
- Music Supervisor Anton Trailer
Australian telecommunications company Optus has launched this uplifting new brand campaign inspired by the resilience, positivity and can-do spirit Australians show every day.
Created by Droga5, part of Accenture Song, and directed by Steve Ayson through 3&7, the launch film tells the story of an Italian Nonna who is thrust into training her grandson's basketball team after the regular coach drops out before a semi-final. Despite having little basketball knowledge and standing barely five feet tall, Nonna Maria uses the Optus network to learn, adapt and find a way.
Droga5 ANZ Chief Creative Officer, Barbara Humphries, added: "The best stories aren't about perfect heroes – they're about ordinary people rising to extraordinary moments. Our Nonna doesn't suddenly become an elite basketball coach. She simply refuses to give up. With a little curiosity, a lot of heart and the right tools, she finds a way. That's a wonderfully human story, and one we think people will recognise."
