Matthew McConaughey exposes football's tastiest conspiracy theory for Uber Eats

Uber – A Century Of Cravings (Extended Cut)

Credits

Agency Special Group/Los Angeles
Production Company O Positive
Director Jim Jenkins

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Credits

Agency Special Group/Los Angeles
Production Company O Positive
Director Jim Jenkins
Ad Agency Special Group/Sydney
Executive Producer Marc Grill
Executive Producer Ralph Laucella
Editing EXILE Edit
Post Managing Director Carol Lynn (CL) Kumpata

Executive Post Producer Jennifer Locke
Senior Post Producer Adam Parker
Head of Post Production Taylor Rousseau
Assistant Editor Melanie Newton
Assistant Editor Jonathan Rogers
Assistant Editor Chris Messier
Editor Matthew Murphy
VFX/Finishing Pariah VFX & Post

VFX Managing Director Mark Tobin
Executive VFX Producer Michael Steinmann
Head of VFX Production Persis Reynolds
VFX Producer Andrew Rosenberger
VFX Supervisor Patrick Murphy
VFX Supervisor Matthew Sousa
CG Supervisor Mike Wynd
Color Trafik/Los Angeles

Color Producer Phoebe Torsilieri
Senior Colorist Ricky Gausis
Assistant Colorist Phillip Dystant
Sound Eleven Sound
Executive Audio Producer Whitney Morris
Executive Audio Producer Paula Arnett
Audio Producer Sean Kiely
Audio Mixer/Sound Designer Jordan Meltzer

Music Arrangement Endless Noise Music & Sound Design
Music Founder Jeff Elmassian
Music Creative Director Ben Roberts
Music Engineer Dave Chapman
Global Executive Creative Director Danielle Hawley
Partner/Chief Creative Officer Matthew Woodhams-Roberts
Partner/Chief Creative Officer Dave Horton
Partner/CEO Kelsey Hodgkin

Partner/Chief Production Officer Vic Palumbo
Creative Director Toby Kennedy
Creative Director Jordy Molloy
Creative Director Phillip Fattore
Creative Director Alyssa Cavanaugh
Associate Creative Director Daniel Greener
Associate Creative Director Shelby Lemons
Associate Creative Director Natalie Seitz

Associate Creative Director Scott Cleveland
Senior Producer Nat Bricker
Senior Producer Luke Franek
Partner/Chief Creative Officer Julian Schreiber
Partner/Chief Creative Officer Tom Martin
Producer Tanya Stephens
Production Designer Jason Edmonds
DP Ellen Kuras

Song "Green Onions" Booker T & the MG's
Talent/VO Matthew McConaughey | (Talent)
Talent Greta Gerwig
Talent Kevin Bacon
Talent Martha Stewart
Talent Charli XCX

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Most conspiracy theories are laughably ludicrous when you dive into the nitty-gritty, but we can't help but think that Matthew McConaughey might well have a point in the latest Super Bowl spot for Uber Eats.

Titled A Century of Cravings, the film sees McConaughey play men of power in various ages of NFL history, each nudging the names of teams, players, and ubiquitous terminology towards the kitchen in an attempt to make viewers hungry.

This being a Super Bowl campaign, the spot wouldn't be the same without a host of celeb cameos; with Martha Stewart, Charli xcx, Greta Gerwig, Hot Ones’ Sean Evans, and, best of all, a catchphrase-spouting Kevin Bacon all being utilised perfectly.

Developed by Special Group and directed by O Positive’s Jim Jenkins, this hilarious commercial manages the dream team of Big Game ads: a cracking concept filled with on-point casting, filled with genuinely LOLable moments.