M&S dresses up for Christmas
In one of M&S's two Christmas spots, Autumn de Wilde takes us on sumptuous sartorial sojourn through the brand's winter clothes collection.
Credits
View on- Agency ODD/London
- Production Company Anonymous Content/London
- Director Autumn de Wilde
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Credits
View on- Agency ODD/London
- Production Company Anonymous Content/London
- Director Autumn de Wilde
- Post Production MPC/London
- Editor Final Cut/London
- Sound 750mph
- DP Ben Todd
- Executive Creative Director Nick Stickland
- Creative Director Turhan Osman
- Art Director Emma Jordan
- Producer Dannie Stewart
- Producer Lawrie McLintock
- Producer James Waters
- Producer Juliet Naylor
- Post Producer Saskia Delius
- Sound Designer Sam Ashwell
- Sound Designer Mike Bovill
Explore full credits, grab hi-res stills and more on shots Vault

Credits
powered by- Agency ODD/London
- Production Company Anonymous Content/London
- Director Autumn de Wilde
- Post Production MPC/London
- Editor Final Cut/London
- Sound 750mph
- DP Ben Todd
- Executive Creative Director Nick Stickland
- Creative Director Turhan Osman
- Art Director Emma Jordan
- Producer Dannie Stewart
- Producer Lawrie McLintock
- Producer James Waters
- Producer Juliet Naylor
- Post Producer Saskia Delius
- Sound Designer Sam Ashwell
- Sound Designer Mike Bovill
Marks & Spencer has released two Christmas spots this year, one for its food offering and this one for its clothing department.
Created by ODD and directed by Autumn de Wilde through Anonymous Content, the spot stars Madisyn Ritland who brings to life a whimsical, musical world, dancing through some iconic Christmas moments – from shopping for presents to having fun in family PJs. The 60-second spot is a continuation of the brand platform ‘Anything but Ordinary’ which M&S launched for Autumn/Winter.
“Our Clothing & Home products help make the season anything but ordinary," said Anna Braithwaite, M&S Clothing & Home Director, "from fun family PJs for cosy nights in and the chic velvet suit for the much anticipated party season, to the best beautiful decorations for the Christmas tree. Our campaign, which we’ll be sharing across all customer channels, celebrates the joy of the season and showcases the one stop shop M&S is for everything you need to make it special.”