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Marks & Spencer – Anything But Ordinary

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Marks & Spencer has released two Christmas spots this year, one for its food offering and this one for its clothing department. 

Created by ODD and directed by Autumn de Wilde through Anonymous Content, the spot stars Madisyn Ritland who brings to life a whimsical, musical world, dancing through some iconic Christmas moments – from shopping for presents to having fun in family PJs. The 60-second spot is a continuation of the brand platform ‘Anything but Ordinary’ which M&S launched for Autumn/Winter.

“Our Clothing & Home products help make the season anything but ordinary," said Anna Braithwaite, M&S Clothing & Home Director, "from fun family PJs for cosy nights in and the chic velvet suit for the much anticipated party season, to the best beautiful decorations for the Christmas tree. Our campaign, which we’ll be sharing across all customer channels, celebrates the joy of the season and showcases the one stop shop M&S is for everything you need to make it special.”

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