Lynx’s purrsuasive new scent
In a fun campaign from MullenLowe, the body spray brand creates a catnip-infused aroma to help men charm their date's feline friend.
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Credits
View on- Agency LOLA MullenLowe/Madrid
- Production Company CANADA/Spain
- Director Andreas Nilsson
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Credits
View on- Agency LOLA MullenLowe/Madrid
- Production Company CANADA/Spain
- Director Andreas Nilsson
- Editing The Quarry
- Music Big Sync Music
- Executive Creative Director Tomas Ostiglia
- Creative Director Jorge Zacher
- Creative Director Jorge Zacher
- Associate Creative Director Diego Vieira
- Copywriter Marcos Colombres
- Copywriter Josefina Mateo
- Art Director Fabio Tridenti
- Head of Production Felipe Calvino
- Producer Marina Saro
- Executive Producer Victor Mata
- Producer Christy Alcaraz Moyer
- Production Designer Jon Blud
- DP Lasse Frank
- Editor Jonnie Scarlett
- Post Producer Coordinator Marina Martinez
- Colorist Xavi Santolaya
- Music Supervisor Alicia Leinot
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Credits
powered by- Agency LOLA MullenLowe/Madrid
- Production Company CANADA/Spain
- Director Andreas Nilsson
- Editing The Quarry
- Music Big Sync Music
- Executive Creative Director Tomas Ostiglia
- Creative Director Jorge Zacher
- Creative Director Jorge Zacher
- Associate Creative Director Diego Vieira
- Copywriter Marcos Colombres
- Copywriter Josefina Mateo
- Art Director Fabio Tridenti
- Head of Production Felipe Calvino
- Producer Marina Saro
- Executive Producer Victor Mata
- Producer Christy Alcaraz Moyer
- Production Designer Jon Blud
- DP Lasse Frank
- Editor Jonnie Scarlett
- Post Producer Coordinator Marina Martinez
- Colorist Xavi Santolaya
- Music Supervisor Alicia Leinot
Body spray brand Lynx has launched this brilliantly silly campaign, created by MullenLowe through CANADA, in light of a study revealing that 60% of cat owners wouldn’t date someone their cat dislikes.
The tongue-in-cheek spot, directed by Andreas Nilsson, explains the science behind Lynx’s brand-new scent infused with a not-so-secret weapon: Catnip. A natural love potion for cats, the pheremone-mimicking fragrance claims to help men win the paw of approval of any potential partner’s beloved pet.
"Once we spotted such a powerful insight, we just had to build a product around it. But it was no easy task. Fortunately, we had a bold client willing to take it on. With their expertise in fragrance development, we didn’t just create a campaign—we created a one-of-a-kind product." Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe.
