Lotto’s lucky stars
The UK National Lottery returns to its original It Could Be You slogan in VCCP’s charming campaign featuring real jackpot winners.
)
Credits
View on- Agency VCCP/London
- Production Company RadicalMedia/London
- Director Dave Meyers
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency VCCP/London
- Production Company RadicalMedia/London
- Director Dave Meyers
- Agency Production Girl&Bear (In-House at VCCP/London)
- Editing The Quarry
- Post Production Black Kite Studios
- Sound Design Factory Studios/London
- Music Siren/London
- Global Chief Creative Officer Darren Bailes
- Creative Director Simon Connor
- Creative Kenneth Abalos
- Creative Samuel Adio
- Creative George Cartwright
- Creative Lucas Robin
- Producer David Vass
- Post Producer Heather Mooney
- Executive Producer Ben Schneider
- Producer Maggie Curwin
- Production Designer Francesca Massariol
- DP Scott Cunningham
- Editor Jonnie Scarlett
- VFX Lead Amir Bazazi
- 2D Lead Marcus Moffatt
- 2D Lead Matthew Hutchins
- Producer Phil Brewster
- Colorist Richard Fearon
- Sound Design Jack Hallett
- Producer Olivia Endersby
- Music Producer Sian Rogers
- Composer Chris White
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/London
- Production Company RadicalMedia/London
- Director Dave Meyers
- Agency Production Girl&Bear (In-House at VCCP/London)
- Editing The Quarry
- Post Production Black Kite Studios
- Sound Design Factory Studios/London
- Music Siren/London
- Global Chief Creative Officer Darren Bailes
- Creative Director Simon Connor
- Creative Kenneth Abalos
- Creative Samuel Adio
- Creative George Cartwright
- Creative Lucas Robin
- Producer David Vass
- Post Producer Heather Mooney
- Executive Producer Ben Schneider
- Producer Maggie Curwin
- Production Designer Francesca Massariol
- DP Scott Cunningham
- Editor Jonnie Scarlett
- VFX Lead Amir Bazazi
- 2D Lead Marcus Moffatt
- 2D Lead Matthew Hutchins
- Producer Phil Brewster
- Colorist Richard Fearon
- Sound Design Jack Hallett
- Producer Olivia Endersby
- Music Producer Sian Rogers
- Composer Chris White
Created by VCCP and directed by Dave Meyers through RadicalMedia in collaboration with Girl&Bear, this sweet spot centres around the life-changing magic of the UK National Lottery, Lotto.
Set across modern British scenes, the uplifting 30” campaign film sees cynics and optimists light-heartedly bouncing off each other, and features real Lotto winners whose everyday lives are touched by the return of the celestial gold hand reimagined for today's audience, first introduced in Lotto’s 1994 launch.
Simon Connor, Creative Director at VCCP, added: “The world has become too rational and logical. We are bogged down in customer reviews, xG, calorie counting and comparison sites. What happened to all of the magic? The what if? What if we all believed again? After all, it could be you.”
