Henry Scholfield goes too far in France
In a stylish promo for the DS N°8, through agency Marcel, the director flips some Français clichés on their head.
)
Credits
View on- Agency Marcel/Paris
- Production Company Movie Magic International
- Director Henry Scholfield
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Marcel/Paris
- Production Company Movie Magic International
- Director Henry Scholfield
- Post Production Firm Studio
- Post Production Prodigious Paris
- Creative Director Clement Sechet
- Head of Art Direction Julien Schmitt
- Copywriter Olivier Dermaux
- Art Director Juliette Jouis de Maupeou
- Head of Production (HP) Timothe Rosenberg
- Producer Lorraine Poincignon
- Executive Producer Giorgio Borghi
- Producer Michaela Salova
- DP Daniel Fernandez Abello
- Editor Lucie Ruel
- Editor Matthieu Le Scornec
- Executive Producer Coralie Duarte
- Head of Post Production Nicolas Rochette
- Colorist Arthur Paux
- Music Creative Director Christophe Caurret
- Music Producer Carsten Krueger
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Marcel/Paris
- Production Company Movie Magic International
- Director Henry Scholfield
- Post Production Firm Studio
- Post Production Prodigious Paris
- Creative Director Clement Sechet
- Head of Art Direction Julien Schmitt
- Copywriter Olivier Dermaux
- Art Director Juliette Jouis de Maupeou
- Head of Production (HP) Timothe Rosenberg
- Producer Lorraine Poincignon
- Executive Producer Giorgio Borghi
- Producer Michaela Salova
- DP Daniel Fernandez Abello
- Editor Lucie Ruel
- Editor Matthieu Le Scornec
- Executive Producer Coralie Duarte
- Head of Post Production Nicolas Rochette
- Colorist Arthur Paux
- Music Creative Director Christophe Caurret
- Music Producer Carsten Krueger
In an advertising sector that's rife with clichés, it's nice to see DS Automobiles lean into the trend with this cheeky new campaign for its DS N°8 model.
Directed with flair by Henry Scholfield through Movie Magic, the campaign film follows the journey of the luxurious vehicle as it crosses from Paris to the Mediterranean without charging, yet finding multiple national tropes along the way.
Impressively punning on the model's USP - "the French sometimes go too far" = 750 kilometres of range - Marcel's clever concept finds a perfect partner in the ever-entertaining camerawork of Scholfield.
