Liquid Death's cheekiest ad yet
The next phase of its unexpected collaboration with goodwipes gives the limited-edition sCREAM Soda wipes the full prestige beauty treatment (with added butt hair).
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Credits
View on- Agency Client Direct
- Production Company Brand Direct
- Director Andy Pearson
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Credits
View on- Agency Client Direct
- Production Company Brand Direct
- Director Andy Pearson
- Production Design Nucalifornia
- VFX Yellow Sweater
- Colorist Company 3/Los Angeles
- Creative Director Will Carsola
- Associate Creative Director Stu Golley
- Executive Producer Zoe Andrikidis
- Producer Rylee Brown
- Creative Director Maria Guilbault
- DP Tom Banks
- Editor Tyler Beasley
- Colorist Bryan Smaller
- Sound Designer Tyler Beasley
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Brand Direct
- Director Andy Pearson
- Production Design Nucalifornia
- VFX Yellow Sweater
- Colorist Company 3/Los Angeles
- Creative Director Will Carsola
- Associate Creative Director Stu Golley
- Executive Producer Zoe Andrikidis
- Producer Rylee Brown
- Creative Director Maria Guilbault
- DP Tom Banks
- Editor Tyler Beasley
- Colorist Bryan Smaller
- Sound Designer Tyler Beasley
There's a visual style and look to traditional beauty ads that, we're afraid to say, hairy middle-aged men aren't normally a part of.
Not when Liquid Death gets involved.
In the latest iteration of the brand's collaboration with flushable wipe company goodwipes, Pamper Your Cheeks, the tropes of skincare spots are slyly mocked with the inclusion of a hirsute arse cheek amongst the blemish-free bottoms, all shot with the kind of reverence normally reserved for poreless faces and impossibly expensive serums.
Advertising the limited-edition sCREAM Soda wipes, Liquid Death VP of Creative and project director Andy Pearson blends the sublime with the ridiculous so deftly that you can't help but smile, even as the film treats post-toilet freshness like a luxury beauty ritual.
“It's not every day a flushable wipe company and a better-for-you beverage company can sell out of collaboration merch,” says Greg Fass, VP of Marketing at Liquid Death. “But with a flavor as delicious as our sCREAM Soda, it's no wonder that our community was eager for more ways to experience it.”
“Liquid Death and goodwipes have both built loyal followings by bringing personality, innovation, and premium experiences to categories that have traditionally lacked all three,” adds Meredith Diehn, SVP Marketing at goodwipes. “That shared ambition made this partnership a natural fit from the start, and this next phase gives us another opportunity to keep pushing what’s possible in the bathroom. From the products we create to the way we talk about them, we want to challenge the idea that your restroom routine should be dry, boring, or purely functional."
