Lay’s' spudding young farmer
Directed by Taika Waititi, the crisp brand’s Super Bowl spot is a sweet story about a green-fingered girl and her first potato harvest.
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Credits
powered by
- Agency Highdive Advertising/Chicago
- Production Company Hungry Man
- Director Taika Waititi
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Credits
powered by
- Agency Highdive Advertising/Chicago
- Production Company Hungry Man
- Director Taika Waititi
- Executive Producer Caleb Dewart
- Executive Producer Kim Dellara
- Executive Producer Franchesca McDowell
- Head of Production Marian Harkness
- Editing Cabin Editing Company
- Editor Chan Hatcher
- Post Managing Partner Carr Schilling
- Executive Post Producer Brittany Carson
- Post Producer Alexandra Hooker
- VFX Parliament VFX
- Head of VFX Production Katherine Maidment
- VFX Producer Nora Brosnan
- VFX Creative Director Phil Crowe
- Creative Lead Tim Rudgard
- Color Trafik/Los Angeles
- Color Managing Partner Robert Owens
- Sound Designer Peter Erazmus
- Sound Another Country
- Managing Audio Partner Tim Konn
- Executive Audio Producer Louise Rider
- Audio Producer Josh Hunnicutt
- Music Walker
- Music Managing Director Sara Matarazzo
- Executive Music Producer Stephanie Pigott
- Music Producer Danielle Soury
- Music Licensing Mayflower Entertainment
- Chief Creative Officer Chris Bellinger
- Chief Creative Officer Mark Gross
- Chief Creative Officer Chad Broude
- Executive Creative Director Pat Burke
- Creative Director Bart Culberson
- Creative Director Angela Paris
- Creative Patrick Seidel
- Creative Chris Rose
- Design Director Trevor Shorey
- HP Jen Passaniti
- Executive Producer Adam Battista
- Producer Nicole Schofield
- Executive Producer Matt Lefebvre
- Producer Omar Bustos
- DP Ross Giardina
- Assistant Editor Erin McCaffrey
- Color Producer Geoff Linville
Credits
powered by
- Agency Highdive Advertising/Chicago
- Production Company Hungry Man
- Director Taika Waititi
- Executive Producer Caleb Dewart
- Executive Producer Kim Dellara
- Executive Producer Franchesca McDowell
- Head of Production Marian Harkness
- Editing Cabin Editing Company
- Editor Chan Hatcher
- Post Managing Partner Carr Schilling
- Executive Post Producer Brittany Carson
- Post Producer Alexandra Hooker
- VFX Parliament VFX
- Head of VFX Production Katherine Maidment
- VFX Producer Nora Brosnan
- VFX Creative Director Phil Crowe
- Creative Lead Tim Rudgard
- Color Trafik/Los Angeles
- Color Managing Partner Robert Owens
- Sound Designer Peter Erazmus
- Sound Another Country
- Managing Audio Partner Tim Konn
- Executive Audio Producer Louise Rider
- Audio Producer Josh Hunnicutt
- Music Walker
- Music Managing Director Sara Matarazzo
- Executive Music Producer Stephanie Pigott
- Music Producer Danielle Soury
- Music Licensing Mayflower Entertainment
- Chief Creative Officer Chris Bellinger
- Chief Creative Officer Mark Gross
- Chief Creative Officer Chad Broude
- Executive Creative Director Pat Burke
- Creative Director Bart Culberson
- Creative Director Angela Paris
- Creative Patrick Seidel
- Creative Chris Rose
- Design Director Trevor Shorey
- HP Jen Passaniti
- Executive Producer Adam Battista
- Producer Nicole Schofield
- Executive Producer Matt Lefebvre
- Producer Omar Bustos
- DP Ross Giardina
- Assistant Editor Erin McCaffrey
- Color Producer Geoff Linville
From Morgan Freeman to Willem Dafoe, this year’s Super Bowl ads have boasted impressive celebrity casts, but Taika Waititi’s heartwarming spot for chip brand Lays proves brands don’t always need famous faces to stand out.
Created by Highdive Advertising through Hungry Man, the endearing film, titled The Little Farmer, follows a young girl who rescues a baby potato and devotes herself to nurturing it into fully-grown spud, which will one day become a Lay’s potato chip.
The moving campaign celebrates the hard work and dedication of the real, multi-generational family-owned farms that produce potatoes for Lay’s.
