King She shoots for ​Yamê

French-Cameroonian singer and songwriter Yamê teams up with visionary directing duo King She for their first collaboration on the music video Shoot, a hypnotic, layered journey where chaos and self-discovery collide.

The video opens with a young Yamê falling and breaking open, revealing not blood or bone, but a giant stone version of himself filled with an Escher-like inner world. Inside, countless versions of Yamê wander through surreal corridors and shifting rooms, with each encounter representing different incarnations of his struggles and the toxic feedback loop of self-doubt.

Yamê wanted Shoot to feel like a video game, each scene unlocking a new level of his consciousness. The motorcycle chase, for instance, plays like an action sequence from a psychological game, while other sections mirror "boss fights" with darker parts of the self. This structure gives the film a pulsing energy and dreamlike progression, allowing for a distinct visual language in every scene.

The video takes inspiration from a pivotal moment in Yamê’s childhood, a fall that left him with his distinctive jawline and teeth. Director King She developed the narrative around the theme of falling, using it as a metaphor for self-discovery. The concept is rooted not only in Yamê’s experience but also in a similar event from the director’s own past. This shared history lends emotional depth to a story in which each fall leads the artist deeper into the labyrinth of the psyche, each level presenting a more visceral trial.

King She’s approach towards personal loss and addiction is unflinching yet vibrant, treating it not as a descent, but as a vivid, chaotic path toward reinvention. Filmed at The Villa Arson, a fine arts school and museum in Nice, France, the video uses the geometric austerity of brutalist architecture to evoke authenticity and material honesty. The directors employ these stark forms as symbols of resistance and creative autonomy, echoing the spirit of artistic independence in a turbulent political era.

Yamê’s Cameroonian heritage also plays a key role in the visual storytelling. After showing King She the spiral architecture of traditional villages in his ancestral homeland, structures that echo early conceptions of the galaxy, the filmmakers integrated this motif throughout the video. It all culminates in a final shot that honours African cosmology and architectural traditions.

The end result is Shoot: a rich, cinematic journey through the complex architecture of the self.