Audi launch new A3 range with cinematic campaign
Robot’s Nelis Botha directs a visually arresting new Audi spot, a cinematic ode to progress.
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Robot announce the release of a striking new commercial for Audi, directed by Nelis Botha, a bold, cinematic piece that redefines the visual language of the brand in the South African market.
The film is a sensory, high-octane journey into the spirit of Audi’s innovation, ambition, and relentless momentum. Botha’s direction places the Audi RS range at the heart of a world where power meets purpose, sleek, assertive, and unapologetically progressive. It’s more than a car commercial; it’s a visual anthem to performance and precision, told with cinematic scale and emotional depth.
With his roots in subcultural documentary and music storytelling, Botha brings a distinctive edge to the film, merging the raw and the refined. Every frame feels handcrafted, layered with texture, mood, and kinetic energy.
Credits
View on-
- Production Company Robot
- Director Nelis Botha
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Credits
View on- Production Company Robot
- Director Nelis Botha
- Creative Alex Goldberg
- Art Director Lauren Gericke
- Executive Producer Liam Johnson
- Line Producer Godfrey Matsika
- DP Jason Prins
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Robot
- Director Nelis Botha
- Creative Alex Goldberg
- Art Director Lauren Gericke
- Executive Producer Liam Johnson
- Line Producer Godfrey Matsika
- DP Jason Prins
The ad doesn’t just show cars in motion; it immerses viewers in a visceral, forward-driving experience that echoes Audi’s ethos: "Future is an attitude."
This project further solidifies Botha’s standing as one of South Africa’s most exciting young directors. Known for injecting authenticity into the commercial space, his body of work (including campaigns for adidas, Levi’s, Bacardi and Oakley) is defined by his ability to balance strong narrative with visual sophistication.
The Audi spot is a perfect alignment of brand, craft, and director vision, and a proud moment for Robot’s creative production slate.
