KFC's time for change

Despite moving into an increasingly cashless society, it's amazing how often spare change can be found in everyday places - down the back of the sofa, falling out of pockets when washing, etc.

Taking these household tropes and transposing them to a restaurant, PS21's new campaign for KFC Spain sees a selection of deal-mad punters do their coin-grabbing in public.

Produced by Landia, the El Chollazo campaign (the title being a colloquial Spanish term used to describe a deal or product that offers excellent value for money) includes 20’’ and 10’’ versions for TV, sitting either side of other ads, alongside cinema, digital environments, in-store and outdoor materials.