Keep calm and carry Carl Friedrik
The premium travel goods brand releases a nostalgic campaign celebrating the mishaps that make travelling fun.
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Credits
View on- Director Niall Hodson
- Head Creative/Art Director Claudia Cardoso
- Art Director Charlotte Taillet
- DP Mackenzie Quicke
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Director Niall Hodson
- Head Creative/Art Director Claudia Cardoso
- Art Director Charlotte Taillet
- DP Mackenzie Quicke
Carl Friedrik launches its new Autumn season with very accidentally Wes Anderson train-focussed spot detailing a somewhat eccentric young chap’s adventures with his onboard – and off-board – luggage.
Titled The 10:04 To Somewhere the campaign's hero film was directed by Niall Hodson, takes inspiration from the romance of the classic British train journey and boasts a fabulously deranged score that underlines the whimsy.
The shoot took place on a vintage locomotive at the Epping-Ongar Railway in Essex.
