Honda turns turm-oil to triumph
With the help of Paris agency DDB, the motor vehicle company transforms its failure at Le Mans into a record-breaking creative campaign.
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Credits
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Credits
View on- Agency DDB/Paris
- Production Company Shlag Lab
- Chief Creative Officer Alexander Kalchev
- Creative Director Alexis Benbehe
- Creative Director Pierre Mathonat
- Art Director Jean Weessa
- Copywriter Damien Veillet
- Video Case Pierre Mathonat
- Video Case Alexis Benbehe
- Video Case Julien Beuvry
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB/Paris
- Production Company Shlag Lab
- Chief Creative Officer Alexander Kalchev
- Creative Director Alexis Benbehe
- Creative Director Pierre Mathonat
- Art Director Jean Weessa
- Copywriter Damien Veillet
- Video Case Pierre Mathonat
- Video Case Alexis Benbehe
- Video Case Julien Beuvry
We all know the saying: "If at first you don’t succeed, drain the oil from the Honda motorbikes that raced at Le Mans, turn it into ink, and use it for printing 24 photographic silkscreen artworks to create an innovative social media initiative..."
Okay, that might not be how it goes, but it’s certainly the approach that creative agency DDB Paris took when coming up with this campaign that turned vehicle manufacturer Honda Moto France’s Beautiful Fail at Le Mans into a success.
The initiative called for the creation of twenty-four prints of emotionally charged photographs, capturing every stage of the event, from the short naps of the technicians to the misty eyes of the riders. The artworks were then shared on the brand’s social media networks, recreating the excitement of the day by publishing each photograph at the exact same time it was taken.
