Hinge finds love in the everyday
A charming, puppet-led campaign from the dating app captures quiet moments of emotional safety and connection between real couples.
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Credits
View on- Agency Birthday/New York
- Production Company PINE
- Director Justyna Obasi
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Credits
View on- Agency Birthday/New York
- Production Company PINE
- Director Justyna Obasi
- VFX Tint Post
- Executive Creative Director Ola Sobiecki
- Creative Yara Dalens
- Creative Benedicte Morin
- Creative Brennen Cooke
- Creative Director Line Johnsen
- Creative Director Roberto Danino
- Art Director Measu Bellay
- Creative Juule Kay
- Executive Producer Caro Buss
- Producer Daniel Arfwedson
- Production Designer Steve Summersgill
- Executive Producer Adam Holmstrom Meinking
- DP Norm Li
- VFX Supervisor Mikael Pettersson
- Post Producer Leo Nottehohm-Kaiser
- Colorist Julien Alary
- Post Producer Eli Mari Sandal
- Sound Designer Johan Johnson
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Credits
powered by- Agency Birthday/New York
- Production Company PINE
- Director Justyna Obasi
- VFX Tint Post
- Executive Creative Director Ola Sobiecki
- Creative Yara Dalens
- Creative Benedicte Morin
- Creative Brennen Cooke
- Creative Director Line Johnsen
- Creative Director Roberto Danino
- Art Director Measu Bellay
- Creative Juule Kay
- Executive Producer Caro Buss
- Producer Daniel Arfwedson
- Production Designer Steve Summersgill
- Executive Producer Adam Holmstrom Meinking
- DP Norm Li
- VFX Supervisor Mikael Pettersson
- Post Producer Leo Nottehohm-Kaiser
- Colorist Julien Alary
- Post Producer Eli Mari Sandal
- Sound Designer Johan Johnson
In collaboration with creative collective Birthday, dating app Hinge has revealed All We Need Is Us, directed by Justyna Obasi through PINE.
Six sweet films celebrate the quiet, in-between moments where real connection actually lives: cleaning up after a party, weeding a garden, or doing nothing in particular while still feeling like you’re in the right place with the right person.
The concept is brought to life through handmade ‘Hingie’ puppets, crafted by puppet-maker Niklas Hermansson at Fixas using tactile materials such as yarn, feathers and noodles. In each spot, the puppets meet their demise in a playful new way, reinforcing the brand’s Designed to be Deleted platform.
