Has SKITTLES gone soft on us?
The creative team at TBWA\Chiat\Day turns its surreal eye to the gummier side of life in these three wacky spots from Epoch's Carl Sundemo.
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Credits
View on- Agency TBWA Chiat Day/Chicago
- Production Company Epoch Films
- Director Carl Sundemo
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Credits
View on- Agency TBWA Chiat Day/Chicago
- Production Company Epoch Films
- Director Carl Sundemo
- Editor Cutters/USA
- VFX Kevin VFX
- Sound Another Country
- Chief Creative Officer Colin Selikow
- Group Creative Director Brian Culp
- Group Creative Director Katie Bero
- Creative Director Jeff Hodgson
- Creative Director Eli Ferrer
- Producer Iva Golubovic
- Production Designer Diana Abbatangelo
- DP Adam Marsden | (DP)
- Editor Tim LoDolce
- VFX Supervisor Gareth Parr
- Sound Designer Peter Erazmus
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA Chiat Day/Chicago
- Production Company Epoch Films
- Director Carl Sundemo
- Editor Cutters/USA
- VFX Kevin VFX
- Sound Another Country
- Chief Creative Officer Colin Selikow
- Group Creative Director Brian Culp
- Group Creative Director Katie Bero
- Creative Director Jeff Hodgson
- Creative Director Eli Ferrer
- Producer Iva Golubovic
- Production Designer Diana Abbatangelo
- DP Adam Marsden | (DP)
- Editor Tim LoDolce
- VFX Supervisor Gareth Parr
- Sound Designer Peter Erazmus
As Salvador Dali proved with his iconic The Persistence of Memory (i.e. the one with the melting clocks), soft can be surreal.
With that in mind, it's almost too perfect that SKITTLES, the brand probably most associated with ad absurdity, should move into a squigier form of candy and promote it with some of its trademark absurdity.
Leaning into the gelatinous, TBWA\Chiat\Day's new campaign for the brand's gummies contains three delightfully odd squidgy scenes, from a jellyfish massage to an unsettling pouch.
Directed by Epoch's Carl Sundemo, these winningly short films use practical effects and smart reveals to let the gags land perfectly.
