Harvey Guillén reaches new heights for Perfect Bar
The short actor wages a hilarious musical feud over his favourite protein snack being stocked on the top shelf.
Credits
View on- Agency MullenLowe/Los Angeles
- Production Company O Positive
- Director David Shane
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Credits
View on- Agency MullenLowe/Los Angeles
- Production Company O Positive
- Director David Shane
- Editing Mackcut
- VFX House of Parliament VFX
- Color Nice Shoes/New York
- Sound Mr Bronx Audio Post/New York
- Music Butter Music & Sound
- Executive Creative Director Stephanie Kohnen
- Creative Director Natasha Hugeback
- Writer Ian Reichenthal
- Art Director Kelly O'Keefe
- Copywriter Jack Loftus
- Senior Copywriter Elin Lindeberg
- Senior Art Director Judikael Le Bayon
- Head of Production Brian Smith
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Producer Jason Reda
- Production Designer Dan Ouellette
- DP Marc Laliberte
- Editor Gavin Cutler
- Executive Producer Gina Pagano
- VFX Shoot Supervisor Nathan Kane
- Colorist Gene Curley
- Executive Producer Michele Ferone
- Managing Director Jason Farber
- Head of Production Andrew Pandolfino
- Senior Producer Paul DeKams
- Sound Designer Sam Shaffer
- Executive Audio Producer Zachery Fortin
- Mixer/Sound Designer Geoff Strasser
- Producer Sarah Weck
- Executive Music Producer Renee Masse
- Chief Creative Officer/Composer Andrew Sherman
- Executive Creative Director Dan Zank
- Producer Warren Wolfe
- Talent Harvey Guillen
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Credits
powered by- Agency MullenLowe/Los Angeles
- Production Company O Positive
- Director David Shane
- Editing Mackcut
- VFX House of Parliament VFX
- Color Nice Shoes/New York
- Sound Mr Bronx Audio Post/New York
- Music Butter Music & Sound
- Executive Creative Director Stephanie Kohnen
- Creative Director Natasha Hugeback
- Writer Ian Reichenthal
- Art Director Kelly O'Keefe
- Copywriter Jack Loftus
- Senior Copywriter Elin Lindeberg
- Senior Art Director Judikael Le Bayon
- Head of Production Brian Smith
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Producer Jason Reda
- Production Designer Dan Ouellette
- DP Marc Laliberte
- Editor Gavin Cutler
- Executive Producer Gina Pagano
- VFX Shoot Supervisor Nathan Kane
- Colorist Gene Curley
- Executive Producer Michele Ferone
- Managing Director Jason Farber
- Head of Production Andrew Pandolfino
- Senior Producer Paul DeKams
- Sound Designer Sam Shaffer
- Executive Audio Producer Zachery Fortin
- Mixer/Sound Designer Geoff Strasser
- Producer Sarah Weck
- Executive Music Producer Renee Masse
- Chief Creative Officer/Composer Andrew Sherman
- Executive Creative Director Dan Zank
- Producer Warren Wolfe
- Talent Harvey Guillen
This January, actor Harvey Guillén, best known for What We Do in the Shadows and Companion, takes on protein snack brand Perfect Bar in a completely serious musical battle for Shelf Justice.
Created by MullenLowe with director David Shane of O Positive and Butter Music & Sound, the campaign sees the self-proclaimed “short king” launch a movement with a West End-worthy ballad about the indignities of being overlooked in the supermarket.
The hilariously overblown number calls out the brand for stocking its products on the top shelf of the chilled aisle, just out of reach for shorter shoppers. Following the spot’s release, Guillén and Perfect Bar will engage in a playful back-and-forth as the Shelf Justice movement gathers pace.