Share

Perfect Bar – Short King Shelf Justice

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

This January, actor Harvey Guillén, best known for What We Do in the Shadows and Companion, takes on protein snack brand Perfect Bar in a completely serious musical battle for Shelf Justice

Created by MullenLowe with director David Shane of O Positive and Butter Music & Sound, the campaign sees the self-proclaimed “short king” launch a movement with a West End-worthy ballad about the indignities of being overlooked in the supermarket. 

The hilariously overblown number calls out the brand for stocking its products on the top shelf of the chilled aisle, just out of reach for shorter shoppers. Following the spot’s release, Guillén and Perfect Bar will engage in a playful back-and-forth as the Shelf Justice movement gathers pace. 

Share