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GUT appoints Christine Prins as CCO
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The global creative network names Christine Prins as its first Global Chief Communications Officer.
Creative network GUT has announced that it has named Christine Prins as Global Chief Communications Officer.
The newly created position is a first for GUT, the creative network founded in 2018, by Anselmo Ramos and Gaston Bigio.Prins will report to Global CEO Andrea Diquez, and be responsible for all aspects of GUT’s global communications.
“As we grow and evolve as an agency it’s critical that we continue to raise the bar on our thinking, attract key talent and further elevate and refine our story,” said Diquez. “As Global Chief Comms Officer, Christine will help us focus our narrative globally and take our communications to the next level.”
“I am truly honoured to be the first global chief communications officer at GUT, one of the most dynamic and innovative creative networks in the world,” said Prins. “I can’t wait to partner with Andrea, as well the founders and the rest of GUT’s incredible leaders around the world, to leverage the power of communications to inspire our teams, drive growth for our clients and further enhance GUT’s remarkable reputation.”
The announcement comes at a time of rapid growth and momentum for the award-winning global creative network, which now has eight offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam and Madrid. In March, GUT was named one of Fast Company’s Most Innovative Companies in the advertising and marketing category, and GUT Buenos Aires was selected as Ad Age’s 2024 International Agency of the Year.
Prins joins GUT from 22squared, where she held the position of Chief Marketing Officer. Prior to that, she was Chief Marketing Officer at Saatchi & Saatchi New York, where she led the agency's growth, marketing, PR, and communications. She previously spent nearly seven years at kbs+, where she was most recently Chief Growth Officer and held various growth positions at Publicis USA.
Originally from Miami, Christine is bilingual and holds a BS in Marketing from the WP Carey School of Business at Arizona State University.
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