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Supermint launches AI creative division
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Supermint sees AI not as a replacement for human creativity, but as a powerful creative tool.
Supermint, the Parisian production house known for bold advertising campaigns and striking visuals, has launched its new AI Creative Division. This move builds on the production's track record of innovation and artistic excellence.
AI as a Creative Tool
Supermint sees AI not as a replacement for human creativity, but as a powerful creative tool. The technology opens up new possibilities for storytelling and visual expression, allowing artists to push creative boundaries further than ever before. The production has carefully selected a team of pioneering AI artists to lead this new division.
Meet the Artists
Studio POC creates elegant work that blends design, digital art, and AI. Their pieces blur the line between physical objects and abstract concepts.
Axel Engström is a Swedish photographer who masters AI-generated imagery. He creates fictional scenes that look remarkably real, exploring themes of memory and illusion in our digital age.
Sébastien Desmedt, a former art director, combines classic visual styles with cutting-edge AI technology. His work tells stories in new ways and challenges how we see reality.
Teri Studios, led by Teri Campbell, specializes in food, beverage, and packaging imagery. The studio creates powerful, eye-catching visuals for commercial brands.
Marcvs Group uses AI to create complex, layered compositions. Their work is especially popular with cosmetic and fashion brands.
What This Means
The AI division doesn't replace Supermint's existing talents, it enhances them. It opens new creative possibilities for all medias. As the Supermint team puts it: "AI unlocks what artists can really do."
