Guide Dogs puts first things first
The sight loss charity releases a moving film celebrating the profound significance of life’s little breakthroughs.
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Credits
View on- Agency Fold7/London
- Production Company Stink/UK
- Director Tom Green
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Credits
View on- Agency Fold7/London
- Production Company Stink/UK
- Director Tom Green
- Editing Trim
- Post Production Black Kite Studios
- Sound Design Runamok Studios
- Music Native Music Supervision & Production
- Head of Creative Richard Hayter
- Executive Creative Director Dave Billing
- Creative Adam Brewer
- Creative Kirsty Smith
- Producer Izy Brand
- Head of Production (HP) Michelle Hickey
- Creative Director Lucy Aston
- Executive Producer Andrew Levene
- Producer Andrew Rawson
- Production Designer Sabrina Linder
- DP James Laxton
- Editor James Forbes-Robertson
- Colorist George Kyriacou
- Post Producer Carla Thomas
- Sound Designer Jon Clarke
- Music Supervisor Dan Neale
- Music Supervisor Ethan Odle
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Credits
powered by- Agency Fold7/London
- Production Company Stink/UK
- Director Tom Green
- Editing Trim
- Post Production Black Kite Studios
- Sound Design Runamok Studios
- Music Native Music Supervision & Production
- Head of Creative Richard Hayter
- Executive Creative Director Dave Billing
- Creative Adam Brewer
- Creative Kirsty Smith
- Producer Izy Brand
- Head of Production (HP) Michelle Hickey
- Creative Director Lucy Aston
- Executive Producer Andrew Levene
- Producer Andrew Rawson
- Production Designer Sabrina Linder
- DP James Laxton
- Editor James Forbes-Robertson
- Colorist George Kyriacou
- Post Producer Carla Thomas
- Sound Designer Jon Clarke
- Music Supervisor Dan Neale
- Music Supervisor Ethan Odle
Created by Fold7 for the UK charity Guide Dogs, this integrated campaign features a touching hero film beautifully helmed by BAFTA-winning director Tom Green at Stink UK and voiced by Maxine Peake.
The film follows real people living with sight loss and captures the extraordinary freedom found in seemingly ordinary moments that the sighted take for granted.
A teenager navigates going back to school after losing her sight, a football fan returns to the stands alongside his guide dog, and a toddler masters her cane for the first time. Small moments perhaps, but sensitively depicted here as moments of courage, achievement and human possibility.
The film bears extra emotional weight due to the subtle expression of loved ones also reacting to the personal milestones.
