Gatorade calls on inner strength
Three new spots for Gatorade sees a trio of athletes reveal their 'inner strong' in this beautifully crafted campaign.
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Credits
View on- Agency Swift/Portland
- Production Company Computer Team
- Director Drew Tyndell
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Credits
View on- Agency Swift/Portland
- Production Company Computer Team
- Director Drew Tyndell
- Production Service Story: We Produce/Mexico
- Post Production Swift/Portland
- Sound Helio Sound
- Chief Creative Officer Eric Segal
- Creative Director Kimi Peterson
- Creative Director Paul Bjork
- Associate Creative Director Terrence Watson
- Associate Creative Director Anthony Taylor / (Producer)
- Art Director Nakita Simpson
- Editor Cody Liesinger
- Art Director Marina Choy
- Copywriter Tyris Bowen Miller
- Senior Creative Producer Tomas Alfredo Valladares
- Line Producer David Phillips
- Talent Serena Williams
- Animation / Illustration / Storyboarding Drew Tyndell
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Credits
powered by- Agency Swift/Portland
- Production Company Computer Team
- Director Drew Tyndell
- Production Service Story: We Produce/Mexico
- Post Production Swift/Portland
- Sound Helio Sound
- Chief Creative Officer Eric Segal
- Creative Director Kimi Peterson
- Creative Director Paul Bjork
- Associate Creative Director Terrence Watson
- Associate Creative Director Anthony Taylor / (Producer)
- Art Director Nakita Simpson
- Editor Cody Liesinger
- Art Director Marina Choy
- Copywriter Tyris Bowen Miller
- Senior Creative Producer Tomas Alfredo Valladares
- Line Producer David Phillips
- Talent Serena Williams
- Animation / Illustration / Storyboarding Drew Tyndell
Gatorade's new campaign, featuring Serena Williams, Hansel Enmanuel and Sunisa Lee, focusses on how these three athletes draw on their inner strength to attain success.
Created by Swift Portland and directed by, respectively, Computer Team's Drew Tyndell, Unlimited Time Only and RW Media's Lucy Dyson, the three one-minute spots are a beautiful combination of live-action and animation.
In each film the featured athlete shares their “inner strong”: belief for Williams, work ethic for Lee and focus for Enmanuel, each giving advice throughout the ads. For example, Lee advises people to “Trust yourself, give yourself patience, and use those tools to eliminate all the doubt.”
This effort marks the second chapter of Gatorade’s multi-year 'Fuel Tomorrow' initiative, which focuses on breaking down barriers to empower the next generation of athletes. While the first chapter highlighted the moment when one falls in love with a sport, this second iteration underscores how success derives from inner strength.
