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Production company FRIEND has announced that the director-duo bedroom has joined their roster for UK representation.

bedroom is known for their world-building sharp and inventive visuals, and their bold and zesty imagery that infuses every frame with distinct, dynamic energy. Their iconic reel is a natural addition to FRIEND’s eclectic and irreverent roster.

bedroom has worked with major brands such as Converse, Superdry, and Dr. Martens, and recently directed a global campaign for ASOS. Their promo reel features big names like Arlo Parks, The 1975, Maneskin, and Beabadoobee, earning multiple awards and nominations at the UKMVAs, including Best New Director and Best International Rock Video.

FRIEND founder Luke Jacobs said, “We’re stoked to have Amir and Sören join us. They are very much at the forefront of a new wave of directors breaking through into the industry with a fresh take on filmmaking, and have achieved so much in their career already. I’m excited about the next stage.”

Amir, half of bedroom, added, "I've been a fan of Friend's work for a while. When looking for a new home we felt our work aligned very well with the team's vision and taste. 

"I'm excited to create more together with such a great team."

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