France Parkinson’s body horror
A visceral film from the French association visualises how it feels to live with the progressive neurological condition's most debilitating symptoms.
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Credits
View on- Agency TBWA/Paris
- Production Company Hiersoir
- Director Lucie Bourdeu
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Credits
View on- Agency TBWA/Paris
- Production Company Hiersoir
- Director Lucie Bourdeu
- Music/Sound ELSE (In-House at TBWA France)
- Sound Director Ambroise Cabry
- Head of Music/Sound Olivier Lefebvre
- Music Art Director Ferdinand Huet
- Executive Creative Director Faustin Claverie
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Producer Anne-Claire Girard
- Director of Production Nolwenn Grall Jaubert
- Producer Anne-Cecile Jemin
- Executive Producer Faustine Rose
- Executive Producer Juliette P. Poirier
- DP Nikita Popkov
- Editor Pierre Saunier
- Colorist Nicolas Gautier
- Sound Designer Max Labarthe
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Credits
powered by- Agency TBWA/Paris
- Production Company Hiersoir
- Director Lucie Bourdeu
- Music/Sound ELSE (In-House at TBWA France)
- Sound Director Ambroise Cabry
- Head of Music/Sound Olivier Lefebvre
- Music Art Director Ferdinand Huet
- Executive Creative Director Faustin Claverie
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Producer Anne-Claire Girard
- Director of Production Nolwenn Grall Jaubert
- Producer Anne-Cecile Jemin
- Executive Producer Faustine Rose
- Executive Producer Juliette P. Poirier
- DP Nikita Popkov
- Editor Pierre Saunier
- Colorist Nicolas Gautier
- Sound Designer Max Labarthe
On World Parkinson’s Day, France Parkinson and TBWA Paris unveiled this bold and unsettling campaign, titled Prisoner, to confront public perception and reveal the reality of living with the neurological condition.
Directed by Lucie Bourdeu through Hiersoir, the cleverly crafted film transports us to a nightmarish scene where a woman struggles to find her way out of a dark room, her movements jerky and stunted as her shoes become stuck to the ground.
Reaching the end of a long corridor, she falls into a suffocating cocoon of human skin – a discomforting visual metaphor for the gradual, irreversible feeling of being trapped inside one’s own body, a silent, progressive confinement.
