FOX One's World Cup distraction
All eyes are on the match in this funny series of spots from Anomaly.
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Credits
View on- Agency Anomaly/Los Angeles
- Chief Creative Officer Josh Fell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/Los Angeles
- Chief Creative Officer Josh Fell
If you enjoy having the undivided attention of the people you interact with, you might want to avoid the next six or so weeks.
With the World Cup looming, and the attention of football fans across the globe soon to be stolen, Anomaly's new campaign for FOX One hits a timely nerve, stating clearly that The FIFA World Cup Comes First.
In a nicely nuanced series of spots, people who really should know better are found somewhat lacking in their attention, leading to some catastrophic, and funny, results.
“The World Cup isn’t a passive experience for the fans, and so we set out to market the dynamic, real-time viewing experience that only FOX One can deliver,” said Brian Borkowski, CMO, FOX Direct to Consumer. “This campaign reflects the intensity, obsession, and community that define modern soccer fandom, while showing how the platform was built to elevate every moment of the tournament experience.”
“I mean if we're being honest, the way we feel about sports, and especially the World Cup is truly insane. Obsession. Fanaticism. Bordering on addiction...it's the best!" adds Josh Fell, Partner and CCO at Anomaly LA. "And every four years we have to pretend that we don't feel this way and go about doing the rest of life. But deep down inside we all do.
“So we thought, why not just own that? In a category full of platforms talking about access and content libraries, why not reflect who FOX One truly is - the one service that actually understands soccer fans. We're all deeply broken. Let's celebrate!”
