Ford's over-powered promotion
An engaging narrator gets a little too carried away with his descriptions in this suitably silly spot from Wieden+Kennedy London and Tim Godsall.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Anonymous Content/London
- Director Tim Godsall
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Anonymous Content/London
- Director Tim Godsall
- Managing Director Tor Fitzwilliams
- Executive Producer Shion Hayasaka
- Head of Production Sophie Hubble
- Editing Final Cut/London
- Post Producer Nikki Porter
- Editor Amanda James
- VFX 1920
- VFX Creative Director Bill McNamara
- VFX Producer David Keegan
- VFX Supervisor Jamie Stitson
- VFX Supervisor Ben Thomas
- Color Company 3/London
- Senior Color Producer Edwin Elkington
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Creative Director David Colman
- Creative Director Alexandra Sattlecker
- Creative Simon Allen
- Creative Hana Ovcina
- Creative Filipe Birck
- Graphic Designer Jon Barnett
- Design Director Philip Rosieur
- Head of Studio David Brodie
- Head of Production Richard Adkins
- Head of Production Amy Leach
- Senior Producer Matthew Ellingham
- Producer Shannon Barnes
- DP Nicolas Karakatsanis
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Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Anonymous Content/London
- Director Tim Godsall
- Managing Director Tor Fitzwilliams
- Executive Producer Shion Hayasaka
- Head of Production Sophie Hubble
- Editing Final Cut/London
- Post Producer Nikki Porter
- Editor Amanda James
- VFX 1920
- VFX Creative Director Bill McNamara
- VFX Producer David Keegan
- VFX Supervisor Jamie Stitson
- VFX Supervisor Ben Thomas
- Color Company 3/London
- Senior Color Producer Edwin Elkington
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Creative Director David Colman
- Creative Director Alexandra Sattlecker
- Creative Simon Allen
- Creative Hana Ovcina
- Creative Filipe Birck
- Graphic Designer Jon Barnett
- Design Director Philip Rosieur
- Head of Studio David Brodie
- Head of Production Richard Adkins
- Head of Production Amy Leach
- Senior Producer Matthew Ellingham
- Producer Shannon Barnes
- DP Nicolas Karakatsanis
We always expect a degree of hyperbole from an ad's VO, but the excitable narrator of Wieden+Kennedy London's new spot for the Ford Ranger Plug-in Hybrid is probably taking it a bit too far.
Set up very much like a 'standard' car ad - all tyres through puddles and winding roads - More Power. Just in Case. takes a turn for the anarchic in its use-case depictions; heading from towing hay bales and powering plug-in saws to dragging UFOs from an Area 51-esque hangar and juicing up laser cannons.
Directed by Anonymous Content's Tim Godsall, the film's slyly introduced absurdity makes it utterly engaging, whilst also giving us a good argument for which vehicles could withstand an alien invasion...
