DoorDash Australia's new campaign is bags of fun
A pair of animatronic devilery bags shoot the breeze in this charming series from DDB Sydney and Jeff Low.
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Credits
View on- Agency DDB/Sydney
- Production Company Revolver
- Director Jeff Low
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Credits
View on- Agency DDB/Sydney
- Production Company Revolver
- Director Jeff Low
- Production Co. Biscuit Filmworks/UK
- Editing ARC EDIT
- Post Production Fin Design + Effects
- Sound Design Rumble Studios
- Music Level Two Music
- Chief Creative Officer Matt Chandler
- Creative Director Samuel Raftl
- Creative Director Tom Lawrence
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB/Sydney
- Production Company Revolver
- Director Jeff Low
- Production Co. Biscuit Filmworks/UK
- Editing ARC EDIT
- Post Production Fin Design + Effects
- Sound Design Rumble Studios
- Music Level Two Music
- Chief Creative Officer Matt Chandler
- Creative Director Samuel Raftl
- Creative Director Tom Lawrence
If there's one thing we love here in shots Towers, it's a puppet. And this joyful new campaign for DoorDash Australia has bags of them...
Created by DDB Sydney, this localised extension of the global Your Door to More positioning sees a pair of bike-mounted satchels have a lovely chat whilst en route to their destination.
Directed by Jeff Low through Revolver x Biscuit Filmworks, the stars of the show are the animatronics, fabricated by MEG and operated with in-camera puppetry, giving them expressive eyes and a deliberately imperfect, handmade feel, which, combined with some delightful copywriting, makes for some endearing spokes-parcels.
“This campaign is both a launch party and a love letter to the next chapter of DoorDash Australia,” said Madison Westall, Head of Brand at DoorDash ANZ. “We’re no longer just a food delivery app: we’re here to change how Aussies think about getting everyday things done. This new platform is intentionally branded wall-to-wall, and built to drive distinction, differentiation – and a few laughs.”
“We couldn’t be more excited to join forces with DoorDash,” said Matt Chandler, Chief Creative Officer at DDB Sydney. “This first work is the beginning of what will be a long-term platform with a cast of characters we think Australia will fall in love with, even though they’re... you know… delivery bags.”
“The chance to relaunch a brand with a client who really believes in the power of creativity is a rare opportunity, and one we didn’t take lightly,” said Tom Lawrence, Creative Director at DDB Sydney. “It has been a serious pleasure crafting this work, right down to agonising over the – surely right – decision to choose a steel drum cover band’s rendition of 50 Cent’s P.I.M.P.”
“We brought the bags to life through in-camera puppetry rather than animation because, like us, they’re imperfect, and a little rough around the edges,” said Samuel Raftl, Creative Director at DDB Sydney. “We think it’s their limited, bag-shaped view of the world that makes them endearing... and their mindless small talk so oddly fascinating.”
