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Floyd – The Wild Wild Winter

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Ice skating probably isn’t the first thing you’d associate with the Wild West, but the cowboy this fun spot from luggage brand Floyd has an unlikely affinity for the rink.  

Playfully directed by Jasper Cable-Alexander through OB42, the quirky campaign, titled The Wild Wild Winter, sees a rugged, husky-voiced herder loading up a case into a truck before taking a ride.  

He unexpectedly pulls a sparkly suit from his luggage, before partaking in a passionate, dead-pan dance on the ice with his trusty partner, a red rolling suitcase.  

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