Figs’ Olympic pains
Mother’s clever spot for the global medical apparel brand riffs on a children's nursery rhyme to show how the USA Medical Team will provide support to Olympic and Paralympic athletes in Paris.
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Credits
powered by
- Agency Mother/Los Angeles
- Production Company ProdCo
- Director Lana Senaoui
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Credits
powered by
- Agency Mother/Los Angeles
- Production Company ProdCo
- Director Lana Senaoui
- Edit Shift Post
- Post Production Time Based Arts
- Sound Design 750mph
- Music KOM (Kay Oskwarek Music Company)
- Producer Kat Armour-Brown
- Executive Producer Jon Adams / (Producer)
- DP Octavio Arias
- Editor Paul O'Reilly
- Producer Kirsty Oldfield
- Producer Jo Gutteridge
- Executive Producer Josh Robinson
- Colorist Ruth Wardell
- Sound Producer Olivia Ray
- Composer Philip Kay
- Music Supervisor Andy Oskwarek
Credits
powered by
- Agency Mother/Los Angeles
- Production Company ProdCo
- Director Lana Senaoui
- Edit Shift Post
- Post Production Time Based Arts
- Sound Design 750mph
- Music KOM (Kay Oskwarek Music Company)
- Producer Kat Armour-Brown
- Executive Producer Jon Adams / (Producer)
- DP Octavio Arias
- Editor Paul O'Reilly
- Producer Kirsty Oldfield
- Producer Jo Gutteridge
- Executive Producer Josh Robinson
- Colorist Ruth Wardell
- Sound Producer Olivia Ray
- Composer Philip Kay
- Music Supervisor Andy Oskwarek
In collaboration with creative agency Mother, apparel brand FIGS has debuted this catchy campaign celebrating the USA Medical Team at the Paris 2024 Olympic Games.
Titled Anatomy of a Champion and directed by .. through Lana Senaoui, the 60-second anthemic film, puts a playful twist on the traditional children’s nursery rhyme Heads, Shoulders, Knees and Toes, ending with the tagline “It takes heart to build bodies that break records”.
Thoughtfully shot and creatively edited to match the increasing speed of the soundtrack, the spot portrays the often unseen moments and behind-the-scenes heroes who support the record-breaking athletes and their physical health.
It spotlights FIGS as the first brand to outfit the over 250 healthcare professionals supporting Team USA athletes, marking a historic milestone in the world of healthcare and sports.
