Extrême's clash of cushions
A pillow fight gets a kung-fu remix in this sprightly spot from Droga5 and SMUGGLER.
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Credits
powered by
- Agency Droga5/London
- Production Company SMUGGLER/London
- Director Similar But Different
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Credits
powered by
- Agency Droga5/London
- Production Company SMUGGLER/London
- Director Similar But Different
- Production Services Tango Production
- Editing The Quarry
- Post Production/VFX Electric Theatre Collective
- Audio Post/Sound Design String and Tins
- Music Supervision Run! Get Music!
- DP Julian Jonas Schmitt
- Producer Nick Fewtrell
- Executive Producer Sara Wallace
- DP Pat Aldinger
- Editor Scot Crane
- VFX Supervisor Nina Mosand
- VFX Producer Amie Kingsnorth
- Colorist Luke Morrison
- Audio Mixer/Sound Designer Culum Simpson
- Audio Mixer/Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Producer Olivia Endersby
- Music Supervisor Hywel Evans
- Assistant Producer Oliver West
- Chief Creative Officer David Kolbusz
- Creative Teddy Souter
- Creative Frazer Price
- Executive Creative Director Shelley Smoler
- Group Creative Director Raphael Basckin
- HP Peter Montgomery
- Senior Producer Sophie Paton
Credits
powered by
- Agency Droga5/London
- Production Company SMUGGLER/London
- Director Similar But Different
- Production Services Tango Production
- Editing The Quarry
- Post Production/VFX Electric Theatre Collective
- Audio Post/Sound Design String and Tins
- Music Supervision Run! Get Music!
- DP Julian Jonas Schmitt
- Producer Nick Fewtrell
- Executive Producer Sara Wallace
- DP Pat Aldinger
- Editor Scot Crane
- VFX Supervisor Nina Mosand
- VFX Producer Amie Kingsnorth
- Colorist Luke Morrison
- Audio Mixer/Sound Designer Culum Simpson
- Audio Mixer/Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Producer Olivia Endersby
- Music Supervisor Hywel Evans
- Assistant Producer Oliver West
- Chief Creative Officer David Kolbusz
- Creative Teddy Souter
- Creative Frazer Price
- Executive Creative Director Shelley Smoler
- Group Creative Director Raphael Basckin
- HP Peter Montgomery
- Senior Producer Sophie Paton
Ah, the pillow fight - the banalest of battles, the cuddliest of confrontations, the softest of all skirmishes.
Well that's not the case for the pajamed pugilists in An Extrême Night In, a fun new spot for iconic French ice cream brand Froneri and their Cookie Cone Extrême from Droga5, in which a playful scenario is transformed into a showcase of martial arts mayhem by a pair of sparring buddies.
Neatly directed by SMUGGLER's Similar But Different (a directing duo composed of Dani Girdwood and Charlotte Fassler), the film's loving pastiche of kung-fu cliches, tight choreography and banging soundtrack - The Runways' iconic Cherry Bomb - makes for a fast-paced and fun watch.
