Pantene celebrates a beautiful transformation
To mark yesterday’s International Transgender Day of Visibility, the haircare brand released a touching film showing how a trans woman’s coming of age transformed her father.
)
Credits
powered by
- Agency Grey/New York
- Production Company Fauna/Brazil
- Director Nicole Heiniger
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Grey/New York
- Production Company Fauna/Brazil
- Director Nicole Heiniger
- Managing Director Lauren Kulchinsky
- Executive Producer Ned Martin
- Chief Production Officer James McPherson
- Producer Keira Rosenthal
- Producer Lauren Gordon
- Post Production Gramercy Park Studios
- Audio Engineer Ryan Hobler
- Assistant Audio Engineer Amanda Fuentes
- Editor Andrea Podaski
- Colorist Luca Leocadio
- Post Producer Juan S Robles
- Assistant Editor Madalynn Nowotarski
- DP Nicole Heiniger
- Line Producer Melinha Lobo
- Executive Producer Ari Garza| MEXICO
- Post Executive Producer Ned Martin
- Editor Dan Abraham
- Colorist Luca Leocadio
- ACD Art Director Emily Pracher
- ACD Copywriter Bryan Burns
- Chief Creative Officer Justine Armour
- Creative Director Javier Bonilla
- Global Client Leader for P&G, WPP Debby Reiner
- Global Creative Director Arturo Macouzet
Credits
powered by
- Agency Grey/New York
- Production Company Fauna/Brazil
- Director Nicole Heiniger
- Managing Director Lauren Kulchinsky
- Executive Producer Ned Martin
- Chief Production Officer James McPherson
- Producer Keira Rosenthal
- Producer Lauren Gordon
- Post Production Gramercy Park Studios
- Audio Engineer Ryan Hobler
- Assistant Audio Engineer Amanda Fuentes
- Editor Andrea Podaski
- Colorist Luca Leocadio
- Post Producer Juan S Robles
- Assistant Editor Madalynn Nowotarski
- DP Nicole Heiniger
- Line Producer Melinha Lobo
- Executive Producer Ari Garza| MEXICO
- Post Executive Producer Ned Martin
- Editor Dan Abraham
- Colorist Luca Leocadio
- ACD Art Director Emily Pracher
- ACD Copywriter Bryan Burns
- Chief Creative Officer Justine Armour
- Creative Director Javier Bonilla
- Global Client Leader for P&G, WPP Debby Reiner
- Global Creative Director Arturo Macouzet
Created by Grey New York and directed by Nicole Heiniger through Fauna, this totally heartwarming film follows the emancipation of Isa and her family’s remarkable journey to understanding and acceptance.
The Quinceañera is a dream come true for many Latina girls as they turn fifteen. But this rite of passage to womanhood, celebrated by the whole community, has often excluded transgender women.
Pantene partnered with Isa, a transgender woman in her forties, to give her the Quinceañera she never had. The film tells her poignant story and follows her preparations leading up to and including the day with her friends and family.
One of the most lump-in-the-throat moments is her father’s self-confessed 'coming out' from confusion and prejudice to genuine tolerance and a newfound joy that, though he may have lost a son, he now has a lovely new daughter in the family.
