Eugene Cheong's new book really slaps
In the launch film for Cowards Don’t Go To Heaven, a young creative is shown some tough love as he tries to read it.
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Credits
View on- Agency Gigil/Taguig
- Production Company Arcade Film Factory
- Director Marius Talampas
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Credits
View on- Agency Gigil/Taguig
- Production Company Arcade Film Factory
- Director Marius Talampas
- Color Barebones
- Group Creative Director Jeano Cruz
- Associate Creative Director Jasper Cajilig
- Copywriter Frenzon Cacas
- Copywriter Juancho Santos
- Copywriter Dave Agubaya
- Art Director Natasha Calaquian
- Art Director Joaquin Diaz
- Copywriter Sergio del Hierro
- Chief Creative Officer Badong Abesamis
- Chief Creative Officer Herbert Hernandez
- Head Of Art Ronchris Cosme
- Head Of Production Renata Neumann
- Ep Paula Collado
- Line Producer Mara Bernaldo
- DP Berhil Cruz
- Post Producer Neil Mendoza
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Gigil/Taguig
- Production Company Arcade Film Factory
- Director Marius Talampas
- Color Barebones
- Group Creative Director Jeano Cruz
- Associate Creative Director Jasper Cajilig
- Copywriter Frenzon Cacas
- Copywriter Juancho Santos
- Copywriter Dave Agubaya
- Art Director Natasha Calaquian
- Art Director Joaquin Diaz
- Copywriter Sergio del Hierro
- Chief Creative Officer Badong Abesamis
- Chief Creative Officer Herbert Hernandez
- Head Of Art Ronchris Cosme
- Head Of Production Renata Neumann
- Ep Paula Collado
- Line Producer Mara Bernaldo
- DP Berhil Cruz
- Post Producer Neil Mendoza
If an ad creative writes a book, you'd kinda hope the commercial promoting it would be fairly hard-hitting.
Thankfully, for Eugene Cheong - former Chief Creative Officer of Ogilvy APAC and DDB Asia, and the most award-winning Asian advertising creative in the world - that is literally the case.
Created by agency GIGIL, the film for new tome Cowards Don’t Go To Heaven sees a burnt-out young creative repeatedly slapped as he attempts to read.
With a simple yet funny concept and a hilarious punch- (or should that be slap-) line, shot by director Marius Talampas through ARCADE, this genuinely LOLable spot certainly leave a mark.
