Elle Fanning bags a moment of calm with Coach
Amid the chaos and social pressures of city life, brand ambassador and actress Elle Fanning finds a quiet moment in Henry Scholfield’s playful new film for the fashion house.
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Credits
powered by
- Agency Mother/London
- Production Company Academy
- Director Henry Scholfield
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Credits
powered by
- Agency Mother/London
- Production Company Academy
- Director Henry Scholfield
- Editing Final Cut/London
- Post Production Black Kite Studios
- Head of VFX Adam Crocker
- Executive Producer Tamara Mennell
- Colorist Tom Mangham
- Sound Design King Lear Music & Sound
- Music Supervision Mr Pape
- Production Service TaProduction
- Chief Creative Officer Felix Richter
- Executive Creative Director Martin Rose
- Producer Charlotte Wilson
- Creative Director Mico Toledo
- Creative Matt Bladin
- Creative Julia Oliphant
- Director of Production Siobhan Spence-Edwards
- Producer Aaron Rocca
- Executive Producer Medb Riordan
- Executive Producer John Nguyen
- Producer Jacob Swan Hyam
- Production Designer Brett Hess
- Production Designer Pongsan Thawatwichian
- DP Pat Aldinger
- Editor Joe Guest
- Assistant Editor Hannah Burger
- Post Producer Ella Marafini
- VFX Supervisor Charlie Bayliss
- Sound Designer Ned Sisson
- Music Supervisor Paul Brown
- Creative Director John Connon
- Executive Producer Louis Ditapichai
- Choreographer Sean Bankhead
- Choreographer Thatcha Kodolprapha
- Talent Elle Fanning
Credits
powered by
- Agency Mother/London
- Production Company Academy
- Director Henry Scholfield
- Editing Final Cut/London
- Post Production Black Kite Studios
- Head of VFX Adam Crocker
- Executive Producer Tamara Mennell
- Colorist Tom Mangham
- Sound Design King Lear Music & Sound
- Music Supervision Mr Pape
- Production Service TaProduction
- Chief Creative Officer Felix Richter
- Executive Creative Director Martin Rose
- Producer Charlotte Wilson
- Creative Director Mico Toledo
- Creative Matt Bladin
- Creative Julia Oliphant
- Director of Production Siobhan Spence-Edwards
- Producer Aaron Rocca
- Executive Producer Medb Riordan
- Executive Producer John Nguyen
- Producer Jacob Swan Hyam
- Production Designer Brett Hess
- Production Designer Pongsan Thawatwichian
- DP Pat Aldinger
- Editor Joe Guest
- Assistant Editor Hannah Burger
- Post Producer Ella Marafini
- VFX Supervisor Charlie Bayliss
- Sound Designer Ned Sisson
- Music Supervisor Paul Brown
- Creative Director John Connon
- Executive Producer Louis Ditapichai
- Choreographer Sean Bankhead
- Choreographer Thatcha Kodolprapha
- Talent Elle Fanning
Luxury fashion brand Coach has launched this vibrant new spot, created by Mother and directed by Academy's Henry Scholfield, starring American actress and global ambassador Elle Fanning.
The campaign, titled On Your Own Time, opens with Fanning exiting an underground station when her phone explodes with an overwhelming barrage of notifications. Tucking the device away inside her Coach Tabby bag she feels a sense of relief, visually illustrated by the crowded city freezing around her.
She begins to move through streets and playfully change the speed of passersby, the colourful scenes brought to life by a creative blend of live action and VFX.
“I love the freedom and spontaneity of the photography, the sense of a personal, stolen moment within a busy urban crowd. Elaine has a special talent for capturing these honest, unstudied and expressive images that I think feel very Coach,” said Creative Director Stuart Vevers.
