Electrolux explores the burden of beauty
Leaning in on the brand's Swedish credentials, this dry spot from Publicis London plays with the coolness of the country.
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Credits
View on- Agency Publicis/LONDON
- Production Company New Land
- Director Tore Frandsen
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Credits
View on- Agency Publicis/LONDON
- Production Company New Land
- Director Tore Frandsen
- Executive Producer Trine Pillay
- Executive Producer Stephanie Walton
- Post Production Time Based Arts
- Post Producer Lily Baron
- VFX Time Based Arts
- VFX Supervisor Sheldon Gardner
- Color Time Based Arts
- Colorist Ruth Wardell
- Sound 750mph
- Music Twenty Below Music
- Chief Creative Officer Noel Bunting
- Creative Director Matthew Comras
- Creative Director Tom Dixon / UK
- Head of Design Ryan Connolly
- Designer Ere Lozano
- Producer Daisy Bambridge
- Producer Caroline Sandberg
- DP Sebastian Wintero
- Editor Andreas Arvidsson
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Credits
powered by- Agency Publicis/LONDON
- Production Company New Land
- Director Tore Frandsen
- Executive Producer Trine Pillay
- Executive Producer Stephanie Walton
- Post Production Time Based Arts
- Post Producer Lily Baron
- VFX Time Based Arts
- VFX Supervisor Sheldon Gardner
- Color Time Based Arts
- Colorist Ruth Wardell
- Sound 750mph
- Music Twenty Below Music
- Chief Creative Officer Noel Bunting
- Creative Director Matthew Comras
- Creative Director Tom Dixon / UK
- Head of Design Ryan Connolly
- Designer Ere Lozano
- Producer Daisy Bambridge
- Producer Caroline Sandberg
- DP Sebastian Wintero
- Editor Andreas Arvidsson
God, it must be hard to be Swedish. Living in a society so safe, you have to manufacture danger by cold-plunging into frozen lakes. Enduring yet another four-week holiday because your government insists on work-life balance. Creating pop music so good, other nations pretend it’s theirs...
Playing with the clichés of Swedish living, Publicis London's new spot for Electrolux, Tough being Beautiful, manages to somehow make selling a cooking hob sexy.
Shot in the country by Scandinavian new-land director Tore Frandsen, the combination of ‘tough’, ‘cool’ ‘practical’ and ‘beautiful’ characters and charicatistics make for a funny and memorable film.
