EE's home truths

EE – Playdate

Credits

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Agency Saatchi & Saatchi/London
Production Company Somesuch
Director Caleb Femi

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Credits

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Agency Saatchi & Saatchi/London
Production Company Somesuch
Director Caleb Femi
Ad Agency Boomerang/London
Ad Agency Digitas/London
Edit Company Prodigious London
VFX Company Matter SFX
Chief Creative Officer Ben Mooge

Executive Creative Director William John
Copywriter Sarah Heavens
Creative Director Mike Tran
Producer Amy Oldfield
Art Director Neil Ritchie
Copywriter Issie Peach
Executive Producer Rose Reynolds
Producer Elizabeth Cavenett

Creative Kurt Strong
Creative Joe Fletcher
Executive Creative Director Ian Gambier
Art Director Shaun Maclennan
Copywriter Becky Cartey
Copywriter Pete Ashworth
Executive Creative Director Bjorn Conradi
Creative Director Andy O'Carroll

Creative Ivo Lazarov
Creative Tom Charter
Designer James Nawka
Designer Tom Kolodotschko
Executive Producer Chris Watling
Producer Tom Gardner
Production Manager Dominika Wosik
Production Designer Lucie Red

Art Director Ashley Dando
DP Benoit Soler
DP Korsshan Schlauer
Editor Ben Matthews
CG Lead Andrew Bayliss
Post Producer Jonathan Murray

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Created by Saatchi & Saatchi through Somesuch, this fun nationwide campaign highlights how mobile network EE’s TV subscription benefits three specific audiences: busy families, modern independents and empty nesters.

Directed by Caleb Femi, the spots centre around the insight that the world of television - with so many platforms to choose from - can often feel overwhelming, highlighting how EE TV is the one-stop-shop for entertainment for every type of household.

Playdate reflects the chaos of modern family life as kids take over homes whilst on, or hosting, a playdate, set to If The Kids Are United by Sham 69, while They’re Back explores the concept of empty nesters, when teens, students and deposit-saving young adults move back in and suddenly, the TV has to be shared again.