Easyjet captures the unfiltered joy of travel

In collaboration with creative agency VCCP through Girl&Bear, airline and holiday brand Easyjet has launched this new campaign, which moves away from the traditional ‘big shoot’ model, towards one that embraces and reflects more short-form, social-style content. 

Titled the Big Orange Sale, the campaign is built entirely from content shot by creators from across Europe - capturing the liberating joy of travel in a way that’s authentic, unfiltered and unlike how travel brands normally advertise. It consists of a series of 20” films, as well as social-first and static assets, all created using easyJet’s new model that pulls content from a bank of assets commissioned from creators all over Europe.

Richard Nott, Creative Director at VCCP explains: ‘When I’m looking to get away, probably my biggest inspiration these days is what pops into my feed. And that’s increasingly true for many of us. Frankly, content creators have become better advertisers of travel than the travel brands themselves. We wanted to learn from that - to show travel in a way that’s more spontaneous, visceral and joyful.”