EA gets its skate on

To launch the first new iteration of the skateboarding game – simply and effectively called skate. – Uncommon New York has created this lo-fi but high-concept campaign film.

Set in the vibrant city of San Vansterdam, skate. is a multiplayer skateboarding game which offers a massive open world where players discover unique skate spots, land insane tricks and connect – and compete – with friends online. 

Shot on location in Mexico City, the three-minute film, called Drop In, kicks is a high-energy film celebrating the joy, passion and raw creativity of the global skate community. We witness a lineup of skate talent – including Ishod Wair, Atiba Jefferson, Yurin Fuji, Jerry Hsu, David Gravette, Kiki Kakitani, Sean Malto, Breana Geering, Alfie Mills, Jackie Michel and Brayan Coria – take to the streets to pull of some incredible tricks. 

But, as the film progresses, we notice some oddities – broken fingers that snap painlessly back into place; unusually placed, and unusually large, ramps; street furniture falling from the sky – all which our band of merry boarders use to their advantage. 

“From the start, we've committed ourselves to building a great experience alongside our passionate community,” said Jeff Seamster, Head of Creative on skate. “skate. is a space to create, connect and push the limits of play–whether you're a lifelong fan or just learning to drop in. Today’s launch is a huge step in that journey, and we’re just getting started.”

“Drop In is a celebration of the skate community–past, present, and future,” said Sam Shepherd, Chief Creative Officer at Uncommon Creative Studio. “It’s about capturing the energy of stepping into a session and becoming part of something bigger. With skate., we’re not just reviving a franchise – we’re building a platform shaped by the players who’ve kept it alive. This campaign is for them.”