Jackson Wang lets loose for Apple
In China's first-ever Shot on iPhone music video collaboration, the Chinese rapper and singer co-directs (with Ojun Kwon) a slickly choreographed personal story of artistic evolution.
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Credits
View on- Agency TBWA\Media Arts Lab/Shanghai
- Production Company Planit Production/Seoul
- Director Ojun Kwon
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Credits
View on- Agency TBWA\Media Arts Lab/Shanghai
- Production Company Planit Production/Seoul
- Director Ojun Kwon
- Post Production Heckler/Singapore
- Sound Design CODA
- Talent Jackson Wang
- Director Jackson Wang
- DP EumKo
- Editor Ojun Kwon
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Media Arts Lab/Shanghai
- Production Company Planit Production/Seoul
- Director Ojun Kwon
- Post Production Heckler/Singapore
- Sound Design CODA
- Talent Jackson Wang
- Director Jackson Wang
- DP EumKo
- Editor Ojun Kwon
Apple's ever-interesting Shot on iPhone series has almost lost its sense of wonder now, considering just how professional the films it includes look, but by collaborating with increasingly interesting creatives, the campaign still manages to impress.
Its latest iteration, Let Loose, marks a first - China's inaugural music video within the branding - and does so with some impressive camerawork (shot on iPhone 17 Pro, as expected) and even more impressive choreography.
Created by TBWA\Media Arts Lab, Shanghai and shot by the song's artist, Jackson Wang, alongside Ojun Kwon through Plan’it and Y’s, this stylish and classy film goes even further to blur the lines between tech demo and creative endeavour.
