Dollar Shave Club's tache gets testy
Newly launched creative studio ST. JULES and Somesuch filmmaker Sam Hibbard show just how angry a harvested handlebar can get.
Credits
powered by- Agency ST. JULES
- Production Company Somesuch
- Director Sam Hibbard
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Credits
powered by- Agency ST. JULES
- Production Company Somesuch
- Director Sam Hibbard
- Post Production Untold Studios
- Sound Rec/Dub Factory Studios/London
- Service Company Division Film
- Executive Creative Director Matt Knapp
- Creative Director John Downing
- Executive Producer/Managing Director Chris Watling
- Head of Production Georgina Fillmore
- Producer Bobby Bray
- Production Designer Sandra Subik
- DP Thimios Bakatakis
- Editor Jonnie Scarlett
- Colorist Julien Alary
Credits
powered by- Agency ST. JULES
- Production Company Somesuch
- Director Sam Hibbard
- Post Production Untold Studios
- Sound Rec/Dub Factory Studios/London
- Service Company Division Film
- Executive Creative Director Matt Knapp
- Creative Director John Downing
- Executive Producer/Managing Director Chris Watling
- Head of Production Georgina Fillmore
- Producer Bobby Bray
- Production Designer Sandra Subik
- DP Thimios Bakatakis
- Editor Jonnie Scarlett
- Colorist Julien Alary
Everyone who's ever grown a beard knows that one of the great joys is the process of removal, but do we ever think about the feelings of the shorn strands?
Making a stand for discarded facial hair everywhere is the furious protagonist of The Club, Dollar Shave Club's latest spot: a disgruntled moustache that has some words for its former wearer and his pals.
Created by the newly launched creative studio ST. JULES, and directed by Somesuch's Sam Hibbard, the film's anarchic tone and irreverent attitude fit perfectly with the brand, whose history is built on subversion.
The campaign marks a homecoming of sorts for ST. JULES co-founder Matt Knapp, who led creative at Dollar Shave Club for six years.
“The DSC years were a very special time in my career," Knapp comments. "To be given the opportunity to work on the brand again with my old mate John is something I am very grateful for.
“The brand was founded on an attitude and irreverence that we were excited to recapture. This campaign breathes life into the brand by imagining the Club as an actual place where anything can happen.”
Says John Downing, the agency's other co-founder: “Sam and the Somesuch team brought so much to this project. It’s refreshing to work with a director who is so involved from start to finish, and brings so many ideas to the table. It was like having another creative on the project."