Desperados’ dopamine bop
The tequila beer brand launches an energising musical campaign inspired by Latin youth culture in collaboration with Colombian artist OVY ON THE DRUMS.
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Credits
powered by
- Agency LePub/Milan
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
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Credits
powered by
- Agency LePub/Milan
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
- Editing Trim
- Post Production Prodigious Milan
- Color Electric Theatre Collective
- Audio Post 750mph
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Global Executive Creative Director Luca Boncompagni
- Head of Art Andrea Ferlauto
- Creative Director Evgenii Shiniaev
- Creative Director Ilia Priamilov
- Creative Supervisor Angela Celano
- Creative Supervisor Matteo Gemelli
- Art Director Per Moe
- Producer Margherita Fonseca
- Head of Production/Executive Producer Fiona Bamford-Phillips
- Producer Ross Levine
- Production Designer Fer Guerrero
- DP Pablo Berron
- Editor Antonio Civilini
- Producer Polly Kemp
- Head of Post Production Alfredo Beretta
- Colorist Luke Morrison
- Producer Alex Carswell
- Sound Designer & Mix Mike Bovill
- Producer Carla Thomas
Credits
powered by
- Agency LePub/Milan
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
- Editing Trim
- Post Production Prodigious Milan
- Color Electric Theatre Collective
- Audio Post 750mph
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Global Executive Creative Director Luca Boncompagni
- Head of Art Andrea Ferlauto
- Creative Director Evgenii Shiniaev
- Creative Director Ilia Priamilov
- Creative Supervisor Angela Celano
- Creative Supervisor Matteo Gemelli
- Art Director Per Moe
- Producer Margherita Fonseca
- Head of Production/Executive Producer Fiona Bamford-Phillips
- Producer Ross Levine
- Production Designer Fer Guerrero
- DP Pablo Berron
- Editor Antonio Civilini
- Producer Polly Kemp
- Head of Post Production Alfredo Beretta
- Colorist Luke Morrison
- Producer Alex Carswell
- Sound Designer & Mix Mike Bovill
- Producer Carla Thomas
Tequila beer brand Desperados draws upon the vibrancy of Latin culture in this fun, music-video-style campaign, developed with creative agency LePub and directed by Bradley & Pablo of PRETTYBIRD.
Opening in a dark supermarket, the film sees a predominantly Gen-Z cast being taken over by Desperados’ infectious and energising 'Latin Vibe', and compelled to dance to the beat of Colombian music artist OVY ON THE DRUMS’ track Guao Guao feat. Venezuelan rapper Micro TDH, produced especially for the campaign.
The initiative draws on the growing global influence across music, fashion, and culture that has seen Latinity become synonymous worldwide with the ability to inspire high energy moments in the most unlikely of settings.
