DeLonghi's small mercies

This new campaign for coffee machine manufacturer DeLonghi is a beautifully crafted 30-second spot that bids to show us why coffee at home can be better than having to battle with other customers. 

The spot was created by LOLA Madrid, brought to life in collaboration with master craftsman Simon Weisse, the model-maker known for his miniature work for filmmakers including Wes Anderson (The Grand Budapest Hotel, Asteroid City), Luca Guadagnino and Wim Wenders, and directed by Sam Walker through Creators Inc. 

Despite more than 80% of coffee now being consumed at home, 72% of consumers still believe the best coffee can only be found in a café and, to address this, DeLonghi has created a series of intricate miniature coffee shop façades inspired by iconic coffee cultures including Milan, Tokyo, Paris, Copenhagen and Berlin. 

“We noticed that the design language of iconic coffee shops and DeLonghi’s machines shared the same precision and personality," said Tomás Ostiglia, Executive Creative Director at LOLA Madrid. "So, instead of telling people they can have coffee shop quality at home, we decided to show it, by literally turning our machines into tiny coffee shops from  around the world. Collaborating with Simon allowed us to elevate that idea through true craftsmanship, bringing a level of detail and artistry that mirrors the care people expect from their favourite cafés.”

As part of the campaign rollout, the installations will be showcased at Milan Design Week 2026.