Curry’s tech epidemic
Staff help shoppers overcome a nasty outbreak of ‘analysis paralysis’ in Greg Bell’s tongue-in-cheek campaign for the technology retailer.
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Credits
View on- Agency AMV BBDO/London
- Production Company Nice Shirt
- Director Greg Bell
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Credits
View on- Agency AMV BBDO/London
- Production Company Nice Shirt
- Director Greg Bell
- Prod Co Omnicom Production/Europe
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AMV BBDO/London
- Production Company Nice Shirt
- Director Greg Bell
- Prod Co Omnicom Production/Europe
Ah, the dreaded tech-shopping spiral: hours spent comparing products that are almost exactly the same, only to end up more confused than when you started.
Technology and home appliances brand Curry’s hilariously taps into this seemingly universal situation in a playful new spot, which gives the phenomenon a rather appropriate name – Analysis Paralysis.
Created by AMV BBDO and comedically directed by Greg Bell through Nice Shirt, the ad sees Curry’s staff rushing to rescue customers from their new TV research-induced dissociation by simply showing them the best options available.
