Crayola’s colourful act of kindness

Caydence, the nine-year-old star of this touching campaign from art supplies brand Crayola, is an empathetic young artist with a dream of creating artwork that makes other people happy.  

With the help of Dentsu Creative, the art supplies brand made her dreams a reality as part of its Campaign for Creativity initiative. At the heart of the campaign is this heartwarming documentary-style spot, directed by Aqsa + John X through Hummingbird Content Studio, showing how Caydence’s expressive drawing became the catalyst for artists and makers all over the world to produce their own artwork.  

The film culminates in a joyous and vibrant exhibition celebrating the infinite ways artists found inspiration in Caydence’s illustration, from dances to cake baking to costume making.