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Common People Studio signs Arjen Schotel
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The Netherlands-based director has joined for UK and US representation.
Common People Studio announce the signing of Netherlands-based director Arjen Schotel for representation in the UK and US.
Schotel began his career in the fast-paced world of editing, crafting international promo campaigns for Discovery Channel and MTV. It was here that he developed his instinct for rhythm, tension and emotional precision, mastering the art of the perfect cut under the demands of broadcast deadlines. With a background in Film Studies and an innate passion for storytelling, his progression into directing was a natural evolution.
Starting out in music videos and experimental filmmaking, Schotel steadily expanded into commercial and branded content, building a body of work defined by striking visual language and cinematic scale. He has since collaborated with global brands including Lotus, Ducati, Mitsubishi, Smart, ASML, UEFA, Heineken, Aegon, Keune and SAP.
In recent years, Schotel has become particularly recognised for his high-end automotive work, alongside fashion films, sports storytelling and narrative-driven campaigns. His films are often described as bold, rich and larger-than-life, yet grounded in an intimacy that captures the human pulse beneath the surface. It is this balance, between elevated aesthetic and authentic emotion, that sets his work apart.
Every element of Schotel’s filmmaking is meticulously considered. From casting and location to styling and sound design, he is deeply involved in the creative process, championing a vision-led approach and fostering a positive, collaborative energy on set.
Common People Studio were drawn to Schotel’s exceptional craft, dynamic energy and distinctive visual identity. His ability to find beauty in every frame, while maintaining a strong narrative core, makes him an exciting addition to the roster.
Schotel’s work carries a distinctly international spirit, visually refined, emotionally resonant and always striving to portray humanity at its most powerful and authentic.
Reflecting on his collaboration with Common People Studio, Schotel said: “Common People is a fearless production house with a bold, boundary-pushing roster that perfectly aligns with my creative DNA. Their work is edgy, progressive, and unapologetically forward-thinking, just like mine. For some time, I’ve been driven by the ambition to expand further into the UK and US markets. With Common People, I feel a natural synergy and a shared understanding of where that space exists and how to claim it."
Common People Co-Founder Tony Roberts said: "We are delighted to be working with Arjen. He is an exceptionally talented director and a pleasure to collaborate with - we’re very excited about what lies ahead. He is also the first director we have signed to represent both the UK and US markets, which reflects the strong confidence we have in his vision and abilities"
Common People US Drew DeGennaro said: "I was genuinely surprised Arjen isn’t already established in the US, his dynamic, elevated work aligns perfectly with the current demands of the market and we’re incredibly excited about taking him to the market over here."
