Coinbase caters for all

Coinbase's new campaign features three spots which show how crypto currency isn't the sole preserve of crypto bros. 

Showing a trio of different incidents in which the use of crypto is a boon for those who might never have considered it before, we see a truck salesman converted to crypto when selling his automobiles [below], an independent DIY shop owner convinced to go crypto by his grandson [above], and a worried mother embrace the new method of money transfer when her son gets stuck abroad [bottom].

Created in-house by the client and directed by Ivan Zacharias through SMUGGLER, the spots pitch Coincase as the faster, cheaper and easier way to send and spend money. “52 million Americans already hold crypto, and new interest is surging," said Kate Rouch, CMO for Coinbase. "Coinbase’s role has long been to help wider audiences come into the space for the first time [and] this campaign highlights a series of ‘aha’ moments where regular people understand the helpful role crypto can play in their daily lives.”

“Our creative work is designed to break through and connect with people in unexpected ways and, right now, crypto is getting more attention, but a lot of people still don’t think it’s for them,” said Michael Tabtabai, VP Creative for Coinbase. “With this campaign, we’re focused on showing everyone there are other use cases. Moving money is key to our daily lives and crypto is making everyday financial challenges faster and cheaper for individuals and businesses.”